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CASE STUDYMotorola MOTOTRBO
Accelerates Communications
PerformanceTalladega, Alabama
When NASCAR needed a faster, more efficient communications system, they turned to Motorola. ®The Talladega Superspeedway covers 3,000 acres, and is a Super Bowl -sized NASCAR event that attracts 150,000 on-site spectators and millions more watching at home. NASCAR manages over 1,200 races every year on 200 race tracks in Canada, the United States, and Mexico, and each location poses its own challenges in terms NASCAR: MOTOTRBO of radio traffic and interference. These challenges are magnified when systems Deployment At-A-Glancemust be deployed quickly, every week, over a wide geographic area. Pit crews, Motorola User:drivers, officials, and all other members of the internal and external organization NASCARmust have a communications system that supports flawless connections, every time. When seconds count, there is no room for missed or delayed communications; Project Location:speed and voice clarity are everything. NASCAR recently realized that their older Talladega, Alabamasystem was just not keeping up, and there's no doubt that providing secure and Solution Features:reliable communications for an event like this can seem overwhelming. Efficient use of spectrum, multiple talk groups, Each NASCAR event involves up to 40,000 people, with approximately 80 voice clarity, dual digital-analog operationsofficials presiding over two races, each with 43 cars, and each with teams of up to 30 people. In addition to NASCAR drivers, maintenance personnel, and pit crews, each race requires spotters, timing and scoring groups, as well as fire and rescue units. Also working on-site are emergency personnel, food vendors, ticketing and parking attendants, television and radio crews, and public relations representatives. Because NASCAR stages many regional events, several outside organizations need to be integrated into the communications loop. The sheer number of radios and talk groups that have to be moved and set up very quickly is enough to tax any radio system, and NASCAR's old system was clearly over-taxed. NASCAR examined all options during a six-month intensive study. Digital radio seemed to be the best route to achieving the key requirements surfaced in this study, which included NASCAR's need to:. Coordinate large numbers of radios. Ensure absolute audio clarity. Maintain consistent, reliable communications. Have a radio that was durable enough to withstand a rough environment After assessing all the options, NASCAR determined that Motorola's MOTOTRBO professional digital two-way radio was the right system for their needs.
1 CASE STUDY: NASCAR"We have to make sure we're communicating quickly and concisely.
Through MOTOTRBO, we're able to do our jobs a whole lot better
than we have in the past."
Kerry Tharp, Director of Communications, NASCAR
MOTOTRBO GETS THE GREEN LIGHTMOTOTRBO digital radio precisely met each of To maintain consistent, reliable communications, NASCAR's four requirements. MOTOTRBO's digital technology makes possible extended battery life so that all users can easily To coordinate large numbers of radios, the connect throughout an 8-to-12-hour workday and MOTOTRBO system is engineered to maximize use then keep communicating, even when races run of the radio spectrum. The power of MOTOTRBO is longer than scheduled. The MOTOTRBO system is leveraged by NASCAR to bring together multiple talk also less susceptible to static and interference, and groups who work all over the property and need to when second-by-second communication is demanded, be in full communication at all times. MOTOTRBO is digital provides the proven reliability NASCAR needs. also used to connect spotters, emergency medical technicians, crews in the garage and pit areas, as Durability is ensured with MOTOTRBO radios well as security and all other service and support that deliver the highest quality of communications, personnel required to help each race run smoothly. even in harsh environments where they're frequently MOTOTRBO's ability to work in either digital or dropped and exposed to dust, rain, grease, oil, analog mode makes it possible to seamlessly and solvents. MOTOTRBO is designed to meet U.S. integrate older radio systems that may not yet Military Standards C, D, E, and F, as well as IP57 for have migrated to digital. submersibility in water. ... [download for more]
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