Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated. Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness. |
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| Published: |
Nov 14, 2006 |
| Length: |
8 |
| Type: |
whitepaper |
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Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results on their marketing efforts. In many cases, they are addressing the symptoms rather than the causes of their customers’ issues. Predictive analytics can be utilized to uncover root causes so that problems can be eradicated. Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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