Published:	Jul 28, 2009
Type:	White Paper
Length:	20 pages

Data Quality: A Survival Guide to Marketing.

White Paper Published By: SAP Inc.

In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.

Tags :

single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services, platform, sap, service-oriented architecture, xl 3.0, data management, developer, source, data integration, business intelligence, legacy, crm, customer relationship management