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> SPSS > Who Are My Best Customers? Get Greater Value From Your Customer Database.
SPSS
Published:  Jun 29, 2009
Type:  White Paper
Length:  12 pages

Who Are My Best Customers? Get Greater Value From Your Customer Database.

White Paper Published By: SPSS

This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.



Tags : 
spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience, enterprise applications