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TMArchAnalytics : Making the Leap from Supplier to Strategic Business PartnerTM2 ArchAnalytics : Making the Leap from Supplier to Strategic Business Partner
The Role of ArchAnalytics in
Marketing Operations Management
In today's business environment, marketing optimum marketing performance. practitioners must attempt to align their marketing efforts with management's strategic Because the in-house execution of marketing vision. After all, a greater return on investment operations is often outside a company's business (ROI) translates into improved marketing scope, many Fortune 500 companies and leading effectiveness and increased revenue, pro? t, and brands are partnering with third party service market share for the same amount of marketing providers, like Archway, to outsource components spend. of their marketing operations. Since launching ArchAnalytics, Archway's clients are experiencing As delivering measurable results and a solid greater pro? tability and signi? cant business ROI remain critical components of a marketing growth. Why? Because ArchAnalytics provides department's success, Archway continues to play the decision support tools that executives need to a key role in providing the valuable data that gain instant access to the data that determines marketers need to move toward more productive the overall effectiveness of a marketing initiative and pro? table marketing initiatives. They are from end-to-end.doing this through their analytics package - ArchAnalytics. Using ArchAnalytics' automated technology helps elevate marketing programs to a more exact Archway is carving out a leadership niche in science. Meaningful metrics are established an emerging marketing discipline - marketing at the beginning of a marketing initiative, at operations management. Marketing operations key points throughout its execution, and at the management is often de? ned as automated end- program's conclusion. By looking at campaign to-end marketing, from planning and budgeting, performance in real-time, marketers can evaluate through marketing content management, to the success or failure of a particular initiative marketing execution and analysis, resulting in based on ROI and make changes accordingly.
In addition, by using ArchAnalytics to streamline their marketing operations management, clients can eliminate unnecessary costs, speed time-to-market, increase ROI, and improve brand experience. Overall, partnering with Archway to build a solid marketing operations infrastructure facilitates informed decision making and optimally leverages a marketing department's often limited resources.
For more information on marketing operations management, please visit www.archway.com to review the white paper, "Marketing Operations Management: Transforming Marketing Departments into Marketing Powerhouses."Archway Marketing Services 3
The Shift from Spreadsheets to Dynamic Tools
ArchAnalytics is a customizable business intelligence solution that provides clients with immediate insight into their individual, departmental or enterprise performance. Key metrics are delivered in a rich, intuitive web interface that enables organizations to harness company-wide data for use in both operational decision-making and strategic performance measurement. For example, some of ArchAnalytics business intelligence capabilities include, but are not limited to:
. Allowing users to establish automatic . Forecasting response rates, quali? cation noti? cation triggers based on program percentages and budget requirementsperformance parameters - manage by exception so you can focus on running . Improving program traction for end-of-your business promotion investment estimates based on actual activity and immediate evaluation . Seeing real-time spending by program of your marketing effectiveness on ROIdata with the option of trending data
. Integrating external data, such as sales . Improving budget, costing controls and ? gures, quickly and easily for a more cash ? ow planning of campaign dollars holistic picture - based on your KPIsinsuring that your spend is in line with your goals
. Drilling down by program for individual consumer reporting to see the value of your most pro? table customersTM4 ArchAnalytics : Making the Leap from Supplier to Strategic Business Partner
Case Study: ArchAnalytics Transforms Medical
Device Company... [download for more]
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