This white paper explains how the seven basic principles for managing enterprise application data can help your organization: Establish effective policies for full-lifecycle enterprise data management to control data growth and lower storage costs; Meet service level goals to achieve the timely completion of key business processes for mission-critical applications; Support data retention compliance initiatives and mitigate risk for audits and e-discovery requests; Implement scalable archiving strategies that easily adapt to your ongoing business requirements.
Enterprise Data Management SolutionsFebruary 2008
IBM Information Management software
Anatomy of a Siebel CRM
archiving projectAnatomy of a Siebel CRM archiving projectPage 2
Executive summaryContents Business-critical CRM applications, such as Siebel® Customer Relationship Management (CRM), represent an ongoing corporate investment. These applications empower new business initiatives, support daily operations and drive revenue 2 Executive summary generation. They also collect and accumulate a wealth of business information - a 3 What is enterprise data valuable asset that must be managed and preserved throughout its lifecycle. management?4 Why archive? Companies worldwide are affirming the value of database archiving as a best practice 5 Managing your Siebel archiving for managing data growth, completing faster application upgrades and supporting project data retention compliance initiatives. In fact, enterprise data management that 6 Seven basic principles for archiving includes database archiving as a best practice can deliver business value and a Siebel data greater return on investment from your mission-critical business applications. 21 Archiving: the time to begin is now So, what are the basics of an archiving project? What are the benefits? What factors should sites consider to successfully implement a full-lifecycle data management strategy? As with any major project, up-front planning drives success.
This white paper explains how the seven basic principles for managing enterprise application data can help your organization:
. Establish effective policies for full-lifecycle enterprise data management to control data growth and lower storage costs.
. Meet service level goals to achieve the timely completion of key business processes for mission-critical applications.
. Support data retention compliance initiatives and mitigate risk for audits and e-discovery requests.
. Implement scalable archiving strategies that easily adapt to your ongoing business requirements.Anatomy of a Siebel CRM archiving projectPage 3
The IBM® OptimT Data Growth Solution for Siebel® CRM applications is a consistent, scalable solution that includes comprehensive capabilities for managing enterprise application data across applications, databases, operating systems and hardware platforms. Learn how you can align the management of your enterprise application data with your business objectives to improve application service levels, lower costs and mitigate risk.
What is enterprise data management?Oracle's Siebel Business Applications have long set the industry standard for customer relationship management, making it possible to log and route sales and service activities, process orders, track related costs and support revenue-generating initiatives. Similarly, companies can coordinate telemarketing, sales and service activities by tracking customer interactions over multiple points of contact, including telephone, Web, e-mail, fax and more.
With increasing competition in the marketplace, organizations are under pressure to optimize the business value of their CRM investment. At the same time, industry experts recognize that smarter data management empowers sites to meet service level agreements (SLAs), profitability goals and ROI objectives.
Your Siebel CRM applications drive corporate performance by maximizing the value of your customer relationships. So how can you optimize the return on this investment? The answer rests in your ability to align continuous control of your customer data with your business objectives through the power of enterprise data management.
Siebel applications and the underlying database interactions drive your business initiatives by collecting large volumes of customer information from many sources. For example, a Siebel site can log thousands or even millions of new Activities Anatomy of a Siebel CRM archiving projectPage 4
per day. This information must remain accessible to your service and sales representatives and other decision makers. However, once an activity is completed, its value to current business activity declines. In essence, a complete activity becomes a historical artifact, no longer required to support daily business operations.
Siebel sites are realizing the benefits of a full-lifecycle enterprise data management strategy that includes database archiving to derive mo... [download for more]
