Published:	Dec 23, 2008
Type:	Case Study
Length:	2 pages

Direct Marketing Wins….with Enterprise Campaign Management

Case Study Published By: Aprimo, Inc.

LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.

Tags :

aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application, it management, knowledge management, enterprise applications, application performance management, document management, information management, project management, service management