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How to increase Marketing Efficiency to Gain and Retain Customers
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. A rocky economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on staff and budget. Today?s marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers.
Marketing automation and CRM solutions, such as Soffront CRM, can help mid market companies conquer these challenges. For many years larger companies have increased efficiency with marketing automation and CRM solutions; now these same solutions are available for the mid market. With the combination of experience and technology designed specifically for mid market needs, Soffront is helping mid-sized businesses increase customer touch points and grow response, even with staffing cutbacks. Mid market companies are also seeing how marketing automation and integrating with a true CRM system may be the key to retention and lifetime customer value.
This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items:
- Easily access a complete view of the customer
- Speed up the campaign planning and execution cycle to improve time-to-market
- Leverage low cost web and email media with multi touch point, multi wave, multi event campaigns
- Effectively take advantage of marketing segmentation through rich customer data
- Measure results from marketing campaigns and justifying marketing ROI
- Optimize all marketing efforts
- Implement a solution that IT staff can easily change as needed
This paper also explores a checklist of things to look for when considering marketing automation and CRM. A description of Soffront?s mid market experience, technology and focus concludes the paper.
Marketing in the Twenty-first Century
Today?s economic realities have put a tremendous amount of pressure on the marketing departments of mid-sized companies to do more with less staff and budget. Cutbacks put companies at risk for losing customers through a lack of contact and losing market share through a lack of new initiatives. The only possible response is to increase efficiency.
Large corporations have learned the secret of marketing automation and integrated customer relation management solutions to leverage their resources more efficiently, but studies show that only 20% of mid market companies have adopted some form of CRM as part of their corporate toolset. CRM software is a way for mid market companies to move ahead of their competition at a clearly affordable cost.
Is Marketing Automation the Answer for Your Business?
Mid-sized businesses should consider marketing automation and CRM as a solution to the frustrating marketing challenges of the twenty-first century. If you have asked yourself any of the following questions, consider implementing a marketing automation, CRM solution such as Soffront CRM.
o How can I easily access a complete view of my customer? o How can I speed up the campaign planning and execution cycle to improve time-to-market? o How can I leverage low cost web and email media with multi touch point, multi wave, and multi event campaigns? o How can I effectively take advantage of marketing segmentation through rich customer data? o How can I measure results from marketing campaigns and justifying marketing ROI? o How can I optimize all of my marketing efforts? o How can our busy IT department handle changes to our CRM applications?
Easily Access A Complete View of Your Customer -- Consolidate Customer information
The Soffront Marketing module of Soffront CRM will let you quickly access a complete view of each and every customer. Imagine the benefits of an application that allows you to easily consolidate customer inquiries from multiple sources and multiple touch points within the organization.
Once the data is consolidated into a central, easy-to-use location, departments in all areas of the organization can not only access the information, but also enrich it by information gathered through technical support, call centers, field representatives and visits to retail locations. Web inquiries and email can also be gathered and responded to with real time email responses.
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