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In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage blogs, podcasts, and online communities. Listen at your desk or on the road and discover: * How to enhance marketing ROI by driving real engagement and dialog * How to reach key decision-makers, generate qualified demand, and measure results * Why marketers are moving from demand generation toward more organic demand management, and what it means for youUnderstanding Web 2.0 tactics is a must for B2B marketers who want to compete. Find out why—listen to this free podcast now.
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