The Web experience is changing for consumers. While the National Retail Federation reports that over 90 percent of customers research products on the Web before purchasing, a single product photo and description is not enough to close the sale. Through broadband, with Flash and JPEG product images, retailers are providing information to potential customers which will improve the likelihood of closing the sale.
Small-to-medium sized
business versus
Enterprise requirements
for Application Delivery
Optimization
Determining the right products for your business
Scene 1: Lisa walks into her favorite experience and website delivery to bricks-and-mortar clothing boutique. be efficient, or business and revenue A salesperson comes over, greets will be lost. The end result would be her by name and says, "We just equivalent to a bricks-and-mortar received a shipment of those jackets location closing its doors during you like, let me show you." The business hours during the busy salesperson then suggests that other season. women who have purchased the jacket also buy a turtleneck to go The Web experience is changing for with it. Lisa purchases both items. consumers. While the National Retail Federation reports that over Scene 2: Lisa walks into her favorite 90 percent of customers research bricks-and-mortar clothing boutique. products on the Web before The store is a mess; sweaters are on purchasing, a single product photo the same racks with pants and and description is not enough to lingerie. No one helps her and she close the sale. Through broadband, leaves the store without making a with Flash and JPEG product purchase. images, retailers are providing information to potential customers Scene 3: Lisa uses her PC to which will improve the likelihood of access her favorite store's website. closing the sale. According to She signs in and the site flashes on Infonetics Research, 32 percent of the screen 'welcome Lisa' and small-to-medium sized businesses reminds her within seconds that (SMBs) sell goods online. In order to jackets are on sale this week. After be successful, these businesses she selects the jacket she wants, need to handle the traffic associated places it into her virtual shopping with a successful e-commerce site cart, the site also reminds her that connecting to employees, customers people who purchased the jacket and suppliers. also purchased a turtleneck and she does the same. Beyond retailers, small-to-medium sized businesses in a wide range of While the first and third scenes both vertical markets use intranets to exemplify successful operations, share information among employees only the third scene takes advantage and use Extranets to link to their of additional opportunities beyond suppliers. The information shared is the organization's local region. The becoming more strategic rather than customer does not have to be in the bureaucratic, and includes marketing same city or country as the shop. support documents, medical imaging The new small-to-medium for collaboration, customer relations businesses, whether a retailer, bank, and payment information. As the realtor or other vertical market, are information accessed and shared moving toward web-based becomes more complex and businesses, and need both the user bandwidth-consuming, it becomes
2 - - SMB business vs Enterprise ADC requirements for Application Delivery Optimization White Paper
more important that network and With broadband in the home or application infrastructure office, consumers are better able to performance be optimized, and view videos, high resolution graphics reliable. and have an overall better quality of experience online. In turn, This whitepaper explores the needs businesses can display rotating of small-to-medium sized businesses product images and product data compared to enterprise businesses sheets, and offer such with regard to e-commerce and enhancements as "Buy Now" icons, optimizing server and application promotion codes, cross-selling or performance through the use of "Email to a friend" options. In application delivery controllers addition to customer-facing business (ADCs). applications, there are also sell-side applications that enable a company The Move to E-commerce to improve internal business Size no longer matters in business. processes and functionality. Broadband access and Web hosting services have brought SMB the The good news is that businesses websites, intranets and other are increasingly taking advantage of resources previously only affordable the power of the Web. The bad to large enterprises. The Internet news is that the website or intranet has leveled the playing field among must be able to handle the traffic, or businesses of ... [download for more]
