| INFORMATION |
| Published : |
Apr 16, 2007 |
| Length : |
4 |
| Type : |
White Paper |
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| Overview : |
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The dynamic and increasingly complex advertising market presents new challenges for media content companies. Firms now have to offer their customers ways to advertise through multiple channels. They must also understand the costs associated with each channel – and they need the right technology to deliver and bill their advertising products efficiently and cost-effectively. By deploying a standardized, integrated solution, media companies can cut costs and increase revenue through operational efficiency, while improving customer satisfaction and achieving competitive advantage in a highly dynamic marketplace. |
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