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Going Mobile: Developing an Application Mobilization Plan For Your Business

BlackBerry
By : BlackBerry
INFORMATION
Published : Jun 10, 2008
Length : 10
Type : White Paper
 
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Overview :
To compete in today's marketplace, it's not enough to be efficient on your home turf. Successful enterprises understand that knowledge workers must be able to do their jobs from more than one location. Going mobile - which encompasses much more than just mobile email access - can improve productivity, reduce costs and boost your bottom line.
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Wireless Phones

 
Before your enterprise goes mobile, it’s important to consider exactly how mobile applications will fit into your business activities. Consider these questions as you develop your mobility plan:

•Is the activity you want to mobilize critical to your business?
•Do you need real-time access?
•Where does the real value of mobility come from: increased sales, customer satisfaction or something else?
•Where will employees be when they access the information? Are these locations predictable?
•Will they have celluar or Wi-Fi® access at all times, even during transit?
•What kinds of tasks will employees need to perform? Are they simply responding to short messages, or will they need to perform more complex tasks?
•Is the user having to find and get to new and different locations?

When deciding which aspects of your business to mobilize first, identify the “sweet spots” where the greatest benefits can be realized. This may include applications where saving time would bring major payoffs in customer satisfaction, cost reduction or efficiency. It might also include areas where key data resides outside of the enterprise, or is inaccessible to employees in the field. A common example is the mobile sales rep who wants to check inventory or review order status while visiting a customer.
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