| INFORMATION |
| Published : |
Jan 01, 2008 |
| Length : |
6 |
| Type : |
White Paper |
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| Overview : |
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Building the customer-centric enterprise explores how insurers are seeking to maximize the profitability and growth potential of the markets by scrutinizing loss performance, retention strategies, buying behavior and demographics. The report features a customer analytics case study that draws on an interview with Michael Bernaski, acting chief analytics officer of Safeco. |
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