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Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

Real Time Information Delivery To Any Location Worldwide

To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
Clickatell
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Published:  May 20, 2008
Length:  2
Type:  case study
Tags : 
clickatell, location based services


To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.To address customers’ growing demand for convenience and control, First National Bank (FNB) teamed up with mobile messaging carrier Clickatell to expand FNB’s inContact service. The resulting solution combined FNB’s text-based banking alert service and Clickatell’s mobile messaging gateway, a state-of-the-art Short Message Service (SMS) messaging platform with global coverage. Using the solution, FNB not only improved customer service and satisfaction, but also reduced costs and fraud - with minimal investment of time and resources.

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