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Microsoft Dynamics™ CRM 4.0 is designed to help enterprise organizations attain a 360-degree view of customers, achieve reliable user adoption, adapt quickly to business change, and accelerate project delivery and returns–all on a platform that provides enterprise levels of scalability and performance. Microsoft Dynamics CRM 4.0 addresses the stringent requirements of the enterprise in the areas of performance and scalability, application flexibility, efficient manageability, and network configurability.
• Performance and scalability: Microsoft Dynamics CRM takes unique advantage of the Microsoft® Windows® operating system and Microsoft SQL Server® database platforms to provide enterprise levels of performance and scalability while keeping costs under control. Application tuning can be carried out using commonly-available skills and tools sets, and the application is designed for easy horizontal scaling through standard network load balancing methods.
• Application flexibility: Microsoft Dynamics CRM is engineered for change with point-and-click customization and a metadata-driven portable application model. The application is built on a highly flexible architecture based on industry standards such as Microsoft .NET, XML, and Web services.
• Efficient manageability: Microsoft Dynamics CRM helps improve application manageability through integration with enterprise systems management products such as Microsoft System Center Essentials. Multiple deployment models are available, including on-premise, hosted, and hybrid, and customers can change between deployment models seamlessly as their needs change.
• Network configurability: Microsoft Dynamics 4.0 allows customers to provide a streamlined and high performance experience to users in global enterprise deployments. Microsoft Dynamics CRM components can be customized based on an organization’s business model and bandwidth requirements to provide efficient bandwidth utilization for their environment.
Microsoft Dynamics CRM does all this while helping to keep costs under control by enabling enterprise customers to implement, manage, and maintain their system using readily-available resources. With multiple deployment options, companies can design their implementation to meets their need as economically as possible. A highly flexible architecture help organizations to maintain the value of the customizations and change quickly to meet business needs as the market changes.
In order to successful meet the demands of a mission-critical enterprise solution, an enterprise CRM application must provide responsive performance under heavy user load, including times of peak utilization.
User agents in a call center need quick access to customer records in order to resolve customer issues quickly and help ensure customer satisfaction. In a global sales network, when the solution is responsive, it helps to improve user adoption, leading to better data capture and sales execution. Microsoft Dynamics CRM is designed to meet enterprise scalability requirements, and can be cost-effectively optimized and tuned using readily available resources and tools. Microsoft customers are using Microsoft Dynamics CRM today in multi-thousand user deployments and expanding those deployments to include tens of thousands of users. In benchmark testing, Microsoft Dynamics CRM demonstrated the ability to scale to meet the needs of an enterprise-level, mission-critical workload of 24,000 concurrent users while maintaining performance at sub-second response times. For more information on this benchmark, see the Microsoft Dynamics CRM User Scalability for the Enterprise white paper.
Bandwidth Utilization Efficient bandwidth utilization can be critical for organizations with global deployments, particularly those that connect over wide area network (WAN) links of variable quality. In an organization with a global follow-the-sun call center, it is vitally important that service agents have timely access to customer data across regional boundaries in order to provide responsive customer service. Fast data access enables agents to reduce call times and improve customer satisfaction. Microsoft Dynamics CRM is designed to provide a high level of performance over both local area networks (LANs) and wide area networks (WANs) in enterprise scenarios. The Microsoft Dynamics CRM user interface can be easily customized to fit bandwidth requirements, and communications can be tuned to minimize latency. Microsoft is committed to a strategy of continual improvement in addressing the network performance challenges of global organizations. Multiple enterprise customers have successfully tested and deployed Microsoft Dynamics CRM in global organizations where thousands of users connect to a single centralized instance of the application.
Comparative network performance tests of Microsoft Dynamics CRM 3.0 and Microsoft Dynamics CRM 4.0 demonstrated the ability of Microsoft Dynamics CRM to provide responsive performance in enterprise scenarios. For more information on this benchmark, see the Microsoft Dynamics CRM Bandwidth Utilization Improvements white paper.
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