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Successful organizations across all industries choose MicroStrategy technology to conquer their BI challenges. Once again, MicroStrategy has outperformed the competition in The OLAP Survey 6, an annual real-world market survey. The OLAP Surveys are the largest independent surveys of the BI market space and products, and are conducted annually by Survey.com.
For three consecutive years, MicroStrategy had the highest customer loyalty of any BI vendor in the entire survey. MicroStrategy’s leading Overall Customer Loyalty Score of 83.3% is nearly 50% higher than the Overall Customer Loyalty Score of 56.4% for Business Objects, which scored tenth in the overall survey in this area.
According to The OLAP Survey 6, MicroStrategy was the top BI product selected by customers asked to choose one product for BI standardization. When respondents were asked why they selected MicroStrategy, they cited product features, its ability to support large numbers of concurrent users, Web deployability, and multi-platform support.
MicroStrategy has been a consistent leader in The OLAP Survey, sometimes by a wide margin, in multiple categories with the gap between MicroStrategy’s leadership position and other vendors growing at an increasing rate.
The MicroStrategy platform was designed to address the most pressing challenge in BI today. That challenge is to help companies empower their personnel and business partners to make better business decisions every day.
With MicroStrategy, companies no longer need numerous distinct products from different vendors to provide reporting, analysis, and performance monitoring. With a scalable architecture and a single metadata, users can navigate seamlessly from scorecards and dashboards to reports and analysis without being forced to open and close multiple BI tools and navigate dissimilar interfaces. MicroStrategy 8 has radically reduced the time to design and deploy new reports with what-you-see-is-what-you-get (WYSIWYG) report design. MicroStrategy 8 broadens the universe of data sources that business users can access for their reporting and analysis activity. Business users can directly query data stored in financial, human resources, supply chain, and other operations systems without having to first move this data into a data mart or data cube.
MicroStrategy Dynamic Enterprise Dashboards deliver a new caliber of information dashboards. MicroStrategy combined stateof- the-art data visualization and interactivity with its industrial-strength business intelligence platform to create dashboards that yield greater business insight and are usable by more people than ever before. Dashboards provide easy-to-use access to enterprise data and help organizations track performance and optimize decision making. At-a-glance, executives, managers, and business users can immediately understand their organization’s health through a range of insightful data visualizations, such as key performance indicators (KPIs), tables, graphs, trend indicators, gauges, heat maps, and many more. MicroStrategy dashboards incorporate Adobe® Flash®, providing a wide range of information views and increased information exploration options. Using MicroStrategy’s zero-footprint WYSIWYG Web interface, business users can create dashboards using simple drag and drop actions, increasing the use and adoption of business intelligence systems.
During the preceding decade, companies have experienced an explosion in the volume and scope of data they generate. The advent of a myriad of systems — ERP, CRM, Web site, sales force automation, SEC compliance, supply chain, inventory, POS, and even RFID — has contributed to this massive influx of data. An enterprise BI architecture must be able to access the full depth and breadth of all of these databases to be truly effective for the enterprise. MicroStrategy’s ROLAP architecture was designed to access the largest databases with the highest performance.
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