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The ROI Justifi cation for Eff ective Site and Intranet Search Organizations in today’s economy demand a rapid return on investment from their IT initiatives. By asking the previous 10 questions when you select an enterprise search engine, you’ll ensure that you have the effective search you need to see immediate and quantifiable benefi ts related to servicing your internal and external customers. Productivity Gains Effective search can help overcome one of the most signifi cant productivity drains in your enterprise. IDC says workers spend between 15% and 30% of their work time looking for information.2 Analyst research also shows that half of all intranet and site searches fail.3
But when the right search engine is properly deployed, decision-makers in virtually every department spend more time acting on critical information, and less time performing time-consuming and usually frustrating sequential searches in pursuit of a relevant document.
Better Use of IT Resources
Whether it’s from system failures, indexing issues, or relevance concerns, too many enterprise search engines require the constant troubleshooting, care and attention of an IT department. The cost of search can add up rapidly if it isn’t easy to administer. By deploying search with extremely low ongoing administration and overhead, organizations can free up their precious IT resources to do more elsewhere. This lets you focus on the success rate of your business, not your search engine.
Reduced Time to Implementation
According to Forrester Research, 37% of intranet deployments take seven months or longer. A search solution should extend your company’s capabilities and performance without adding to your deployment headaches. Fast implementation of intranet or public site search also makes your employees more productive and your customers more satisfied—even sooner.
More Cost-effective Responses
Effective search enables website visitors and intranet users to easily find the product, service and business information they need at minimal cost to your organization. This frees up everyone from customer service representatives to HR help desk personnel so they can focus on their most strategic tasks rather than responding to routine queries that are more effectively handled by a search engine.
The value of finding relevant information with a search engine adds up fast when compared to other customer support channels. For example, consider the common industry benchmarks in the figure below for the cost of responding to customer (internal or external) questions.
More Effective Compliance
Regulations related to information access and information provision are increasing in prevalence across organizations. For example, On Dec. 17, 2004, the Office of Management and Budgets issued Policies for Federal Public Websites M-05-04. This legislation mandates that all federal agency public websites need search by Dec. 31, 2005. Further, that search should allow visitors to search all files on the website that are intended for public use; display results in order of relevancy, based on search criteria; and provide a timely response, equivalent to industry best practices. Before selecting a search engine, find out whether your industry or company is subject to information access or information privacy regulations.
Enhanced User Experience
An easier and more effective search experience leads to greater satisfaction, higher user adoption and increased traffic. For example, the sales representative who performs a single search to find a competitive analysis is happier and more likely to return to the intranet than someone who spends 25 minutes combing through page after page of result lists or attempting to navigate through a poorly designed site.
Visitors to your public facing websites who find relevant information fast will return more often, and be better informed about your company, products, and the value you deliver. This leads directly to customers who are more satisfied and therefore more loyal. According to leading research, a 5% increase in customer retention can increase profitability by 40% to 100%.
Proven Effective at More than 3,500 Organizations Worldwide
Designed specifically for business, Ultraseek helps you find the information you are looking for, whether it’s on an intranet page, a presentation on a file server or a report in a content management system. To see Ultraseek, and the features described below, download the full-version of Ultraseek for free from www.ultraseek.com, and be up and running in about 15 minutes.
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