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Today when you search for information on websites like Google, you’re getting back results from a multiple of places like news sources, blogs, images, and of course, videos. So now, more than ever, producing and marketing an online video of your business for the purpose of showing up in every day search results is extremely important.
It’s no longer enough to aspire for higher search rankings alone. Your company needs leads and sales to help you close new business, and Internet Video Marketing can deliver. Internet video marketing utilizes the power of unique online video messages to drive traffic, sales, leads and publicity to your business. But how? This guide will focus on why Internet video is growing at such a rapid pace, as well as provide information and tips on how to begin your own video marketing campaigns.
The bottom line is... Online videos are essential to the future for your business. Brands that begin to create highly targeted, quality online videos today will be the clear winners down the road.
Will your business be one of those winners?
In late 2006, Google decided to buy the young startup called YouTube for $1.65 billion. This purchase was a statement to the world that Google believed in the power of online videos. Since that time, YouTube has continued to dominate the marketplace for views of online videos, pulling in a whopping 66% share of all videos viewed online.
A few months later, Google announced the advent of Google Universal Search, a new method of displaying multiple search results from standard searches, including news, images, blogs, and of course, videos.
The facts are in. Search is changing, and Google is leading the way. But are online users ready to watch videos? Would Google make such a huge investment if they didn’t believe that video had a future? Here are some numbers that Google is counting on.
According to Comscore.com, nearly 132 million Americans viewed online streaming video in May 2007. That’s 3 out of 4 U.S. Internet users. Among those viewers, the average American video streamer watched more than 2.5 hours of online video. Other notable findings from the May 2007 report include:
- Online viewers watched an average of 158 minutes of streaming video per streamer.
- The average video stream duration was 2.5 minutes.
- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
- The average online video viewer consumed 63 video streams, or more than two per day.
- Google would not have bought YouTube for $1.65 billion if they didn't think it would work!
- The fact is that people love watching online videos. There has never been a better way to get your message across to potential customers. Online video allows you to put your messages on your own website to let your customers see who you are, and find out about your products or services.
Why Online Video?
It’s Getting Harder to Engage Readers
Internet users don’t read anymore. They scan the page for the highlights, or the bullet points, and try to get a quick summary of what it was they were looking for. If that summary isn’t there, they typically leave and usually don’t come back. Enter online video. It’s new, it’s fresh. It’s a way to engage a reader and make them a viewer. It’s a way to stop the reader dead in their tracks and make them want to pay attention. But most of all, it’s a way to communicate with a prospective customer face-to-face as if you were meeting them in person.
Can Online Video Help My Business?
An engaging, professional and well-placed online video can be used to generate leads, sales and/or publicity for your company, if you do it right. The prime challenge to businesses that want to start using Internet video marketing is getting started. There are many things to consider when creating a successful online video strategy. Ask yourself these questions:
1. Do I have the right equipment and talent needed to create high-quality videos?
2. Do I know what types of videos to create to drive sales and leads for my business?
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