MarketSharp Builds Customer Sales and Satisfaction with Easy Online Events

Webinar:

savings rise significantly." Because the company can conduct sales seminars more rapidly to more prospective buyers, they have reduced the cost and time to generate leads. "GoToWebinar slashed our cost per sale by 50 to 75 percent without question," said Musch.

IMPROVE CUSTOMER SATISFACTION WITH COST-EFFECTIVE ONLINE TRAINING

After a new customer purchases MarketSharp software, the company offers six months of free

training courses taught using GoToWebinar. By learning online, customers avoid the high cost of on-site training. When the company first started offering training using GoToWebinar, customers enrolled in the courses enthusiastically. "The response was awesome," said Musch. "Every month the enrollment snowballs and we end up with happier customers. The most important thing is that more of our customers are getting trained properly and using the product the way it's meant to be used."

ALL YOU CAN REACH EVENTS OPTIMIZED FOR SMALL BUSINESS

MarketSharp considered other online event products, but found their steep cost to be more than the small business could handle. "Their pricing model just didn't work for a small company like ours—we couldn't afford to conduct online events no matter how much we wanted to," said Musch. With the All You Can Reach licensing of GoToWebinar, MarketSharp can conduct unlimited online events with hundreds of participants for one low flat rate. "GoToWebinar is a fraction of the cost of other solutions." With GoToWebinar, MarketSharp gets the first do-it-yourself Webinar solution that is optimized for small businesses. Anyone in the company can set up and conduct an online event without training or production support. "I found GoToWebinar to be very easy and intuitive. It's three basic steps to set up a seminar. I installed it and conducted an online seminar the next day. GoToWebinar just flat-out works," said Musch. Because MarketSharp can brand all Webinar communications with the company logo, the firm can present a consistent message to prospects and customers.