Web conferencing:
- Deliver more-qualified leads through collaboration. Successful marketers and salespeople know they must work together to optimize their efforts. Furthermore, marketers must often interact with other areas of the company, including product teams and executives, to ensure the messages they create are accurate as well as compelling. To that end, they need ways to collaborate across teams and geographic boundaries, while limiting travel and expense.
Marketing teams must also reduce the ongoing costs of all their efforts; gain better information on their prospects, to successfully pre-qualify leads and give sales teams the contextual information they need to close the deal; accelerate time-to-market, as product and technology life cycles shrink; build a stronger, better differentiated brand; and optimize and demonstrate ROI to better align marketing goals with business goals and contribute to the bottom line.
MARKETING GOALS THROUGH WEB CONFERENCES
Citrix GoToMeeting Corporate is ideal for marketing professionals because it combines two award-winning collaboration tools to create a complete solution that meets all their Web conferencing needs: GoToWebinar™ for events with up to 1,000 attendees, and GoToMeeting for smaller follow-up meetings with up to 25 attendees.
Generate and Qualify More Leads, More Quickly, and for Less Money
Using GoToWebinar, you can bring marketing functions online:
- Generate leads by reaching global target audiences of any size online;
- Go to market quickly, thanks to easy event set-up and delivery;
- Lower costs without sacrificing quality, with Citrix’s All You Can Meet™ flat-fee licensing, and no overage charges;
- Profile leads by having attendees pre-register on a hosted registration page;
- Differentiate your brand by including corporate logos and other messaging within your online event
