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see prospects as quickly as we want," says Biernat. Citrix GoToMeeting Corporate also helps the company expand its offerings to existing customers. Previously, the company's employees made frequent on-site visits with customers for service, support and planning. "By leveraging online meeting technology we can continue to meet frequently with our customers while at the same time decreasing travel expenses."
DRAMATICALLY REDUCE TRAVEL COSTS WITH ONLINE MEETING TECHNOLOGY
Citrix GoToMeeting Corporate has gone a long way to help the company meet its goal of reducing its overall travel budget. Another benefit: employees can be more productive by staying in the office rather than traveling to a distant client. "Rather than flying and spending the night for a three-hour meeting, we're using GoToMeeting to meet remotely," says Biernat. "We're not losing resources for an entire day."
The combined savings and productivity improvements quickly endeared Citrix GoToMeeting Corporate to senior management. "We were able to easily justify the cost of GoToMeeting," says Biernat. "By using online meeting technology, we save $3,000 every month in travel expenses such as airfare, hotels, mileage, and meals," he says. "It was very clear that we can pay for our GoToMeeting licenses by avoiding one or two trips—the payback is almost immediate!" In addition, because the company works with financial institutions, security features such as 128-bit end-to-end encryption are paramount. "Security is a factor for us and the encryption was very important."
ALL YOU CAN MEET™ LICENSING EASES PER-MINUTE STICKER SHOCK
When COCC initially decided to take advantage of online meeting technology, they opted to use a popular online meeting service that charged by the minute for each participant. The company soon found the costs to be excessive. "Because we were paying by the minute, the cost for an average demo to a customer ran around $250," explains Biernat. As a result, the company found employees were not using the service as often as they wanted. "As we tried to scale the product, it became extremely costly, so we used it in a very limited fashion." The variable charges were difficult to budget as well. "As managers, we couldn't predict our cost."
The Citrix GoToMeeting Corporate All You Can Meet™ licensing model eliminated the excessive costs of per-minute pricing and helped COCC budget more effectively. "We were able to save at least 120 percent over our previous product," says Biernat. "With the flat-rate licensing of GoToMeeting, we have predictable costs," he says. In addition, the company can now roll out online meeting technology to a wider group of employees. "We can use GoToMeeting on a much wider scale than our previous product, and the price doesn't discourage meetings."
EXPANDED TRAINING CAPABILITY IMPROVES CUSTOMER SERVICE
In addition to the significant savings and productivity gains, Citrix GoToMeeting Corporate provides customer service advantages to COCC that in turn generate higher sales. For example, the company is using Citrix GoToMeeting Corporate to perform live product demonstrations to educate current customers about underused features and new products. "We're known for great customer service, and online meeting technology benefits our customers because we're more accessible to them," says Biernat. "With GoToMeeting, our customers can still get the quality information that they need, and we can provide the information faster."
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