A Juicy IT Story: How IT Outsourcing Helped Sunny Delight Beverages

When he joined SDBC in May of 2004, SunnyD's Chief Information Officer and Global Controller was faced with a classic build-or-buy decision, although the circumstances were less than typical. Despite the company just being carved out from Procter & Gamble with an experienced management team and a well-known brand name, it was missing a crucial operational element — an entire information technology infrastructure.