Email Marketing:
Recognizing your customer's individual needs during key stages of the relationship is merely half the battle; having the ability to act on them in a timely and personal fashion is critical to converting first time buyers into loyal customers.
No marketing medium today, is as effective and efficient at empowering marketers with the ability to connect with customers on a real one-to-one level more than email marketing.
Targeted and highly personal, when done properly, email marketing affords business owners all the right tools to build strong relationships and stay top-of-mind with their customers. This explains why small and medium size business owners in all verticals are turning to email marketing in droves to cultivate loyal long-term relationships with their customers. However, as many SMBs know too well, increasing customer loyalty through email marketing is easier said than done.
This insightful white paper aims to change all that giving marketers a simple roadmap on key email marketing tactics that can quickly build strong relationships with customers. And for marketers willing to invest the effort to implement these best practices to cultivate loyalty, the future looks bright indeed.
Introduction
Customer loyalty remains the crucial 'X-factor' for eMarketers driven by the fact that it costs anywhere upwards of 6 times more to acquire a new customer than to engage an existing one. That will never change. So the quicker marketers get the loyalty formula right, the quicker they'll get profitable.
One word: Relevance in your email marketing campaign
The more relevance infused into your email communications, the faster you'll be able to build trustworthy relationships, and send value-based messages that keep customers coming back for more. Without a doubt, there's no better discipline to generate loyalty than email marketing.
Done right, it has an immediacy that empowers business owners to achieve super strong bonds with their customers. And that's why as the graph illustrates SMBs to Fortune 500 companies are turning to email marketing to take their business to the next level.
The main ingredients: Relevance = trust + value
One irrelevant communication can end a valuable buyer/seller relationship diligently built up over time. Therefore, marketers must be sure every email message they send is valuable enough for recipients to open and read. Bear in mind, not only do repeat customers spend more and generate larger transactions; but many will pay higher prices in exchange for a long-term relationship that promotes real value and trust components they can't enjoy anywhere else.
That's why meeting the customer's expectations is a great starting point but merely just a start point exceeding the customer's expectations (send after send) is the key to driving your long-term success. Be aware that marketers who infuse relevance into their communications consistently outperform the competition. So forget about archaic buzz words like market share, successful eMarketers today all think in terms of customer share. Here are five simple email marketing tactics that do just that revolutionize customer loyalty.
Top loyalty building tactics:
1 The virtual handshake
Building customer loyalty through email marketing is all about the list. That's because a detailed, well-maintained list yields trust and higher response. Without a healthy list nurtured over time, marketers will be forced into the costly alternative of renting one, knowing little or nothing about the opt-in profiles or campaign preference information of the people on it.
