Content Delivery

Build a World-Class Stat Program with Tips from Socrata, the Global Leader in Public Sector Performance Management.

This extensive ExecBlueprint features discussions by CEOs on the two hottest topics facing health care leadership today: new mandates that will shift delivery models to preventive care and an aging demographic that will result in sicker patients and retirements of experienced clinicians. As this report details, CEOs can successfully address these trends through a strategic planning process that clarifies goals and closely tracks progress.

With a constantly evolving business climate, encountering change is the new normal. Organizations that embrace and practice agility are proven to be more effective in dealing with change. Key to fostering agility is continuous learning and development. Learning is not an event-based occurrence where one-time training can satisfy skill gaps; learning opportunities need to be accessible, targeted, and continuous. With a strong learning culture that aligns with business objectives, companies are better able to embrace an agile mindset, and with increased agility, performance will improve and the overall business impact will increase.

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.

PDF has become the overwhelming file format of choice since it is a robust and open standard for document display. This white paper will focus on item a solution to create, collaborate, edit, and secure PDF documents.

Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.

Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics

Match the Right Message to the Right Customer

Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.

Engaging customers with personalized recommendations across multiple marketing touchpoints

As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.

A though leadership white paper discusses how virtualization, cloud computing, and the proliferation of smart devices are helping companies meet their goals and be more effective with their IT investments but are placing increased demands on the datacenter network. Organizations can no longer afford to treat the datacenter network as an afterthought, and it is not sufficient to simply throw more ports or bandwidth at the problem. IBM offers a portfolio of datacenter network planning, integration, and management services designed to maximize customers' DCN success. By working with customers to plan and implement the appropriate network design at the beginning of an IT project, IBM can help customers meet their business requirements, minimize operating costs, and build in flexibility for the future.

During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet? In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it. This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.

Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully. This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.

Here are some steps and information that will give you the best opportunity to achieve an amazing sender reputation. It’s easier than you think but requires discipline and adherence to doing things the right way.

Business telephony is changing more rapidly than ever before. Several developments are driving this accelerating change. They range from targeted technical initiatives to broad communication technology trends. If keeping your business communication strategy up to date seems difficult now, it will become much more so in the future. It is also important to stay abreast of – or ahead of – the latest developments; if you don’t, you’ll find yourself with a seriously outdated communication system. And that could put you at a competitive disadvantage.

Gartner research report: Analysis of emerging market for enterprise file synchronization and sharing products and cloud based services.

4 Steps to Successful Video Collaboration

Discover the power of the Social Intranet and how businesses today can work smarter, not harder. Learn how to increase work productivity and drive revenue through enterprise collaboration and communication.

This white paper from IBM showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.

IBM Web Content Manager software can help you more easily create content, target individuals with relevant content and optimize content delivery on your website-plus so much more.

Today's office is everywhere. Remote devices have created a 24/7, instantaneous response, work environment.

Anticipate, engage and deliver exceptional web experiences. Enabling exceptional web experiences that redefine the ways we live, work and play.

Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.

CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.