Marketing Automation

Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.

By automating your paper-based performance management processes, you can increase insight into the workforce and, ultimately, transform your business-turning strategy into successful, measurable results. Learn more by downloading your white paper now, compliments of SuccessFactors.

See what top industry voices have to say about Service Cloud vs outdated technologies.

How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.

The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.

Download this interactive eBook to learn about the world's #1 application server and why it is the best possible foundation for applications running in the modern data center.

Join in this conversation with John McKenny, BMC's VP of Worldwide Marketing for MSM, as we uncover the advantages of dynamic workload management.

Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this guide to learn five areas to consider when choosing a SaaS CRM solution.

Watch this video to gain a rapid overview of some of the most critical actions you can take in your organization to increase CRM user adoption.

In this white paper, find out more about Right Channeling and how it can benefit your organization.

Learn how to meet expectations on the evolving consumer journey through the cross-channel commerce landscape of today, driven by technical trends.

This whitepaper takes a look into opportunities for organizations to provide a superior experience focusing on integrating a CRM eCommerce solution.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

Convert your databases into useful geospatial information in a snap! Interactive area maps of the world, USA, Canada, states, counties and more!

Improve your social CRM efforts and learn the benefits of the social business model.

Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.

Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.

Focus Experts share their 2011 predictions for CRM.

Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.

Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.

Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?