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<title><![CDATA[www.findwhitepapers.com/Enterprise Applications/Sales Automation]]></title>
<description><![CDATA[Sales Automation systems are information systems used in marketing and management that automate some sales and sales force management functions. They are frequently combined with a marketing information system, in which case they are often called customer relationship management systems.]]></description>
<link>http://www.findwhitepapers.com/enterprise-applications/sales-automation/</link>
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<title><![CDATA[Using Proven Personalization Techniques]]></title>
<link>http://www.findwhitepapers.com/whitepaper77/</link>
<pubDate>2007-08-15 14:43:04</pubDate>
<description><![CDATA[This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.]]></description>
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<title><![CDATA[Designing Accountability: Marketing Measurement and Marketing Intelligence]]></title>
<link>http://www.findwhitepapers.com/whitepaper88/</link>
<pubDate>2007-08-21 12:37:56</pubDate>
<description><![CDATA[This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities. ]]></description>
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<title><![CDATA[Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle]]></title>
<link>http://www.findwhitepapers.com/whitepaper89/</link>
<pubDate>2007-04-16 22:20:12</pubDate>
<description><![CDATA[Long ago dubbed the &#39;killer app&#39;, email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.]]></description>
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<title><![CDATA[Web-based Software Automation and the Cellular Retailer]]></title>
<link>http://www.findwhitepapers.com/whitepaper113/</link>
<pubDate>2007-04-17 09:11:24</pubDate>
<description><![CDATA[Web-based software automation is an essential part in managing business processes in today&#39;s cellular/wireless retail environment. An effective solution must have the ability to manage all of a company&#39;s operations simultaneously with virtually no interaction by an administrator.  This document addresses key points that cellular retailers, wholesalers, and master agents need to know. ]]></description>
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<title><![CDATA[How to Outsell the Competition]]></title>
<link>http://www.findwhitepapers.com/whitepaper1491/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.]]></description>
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<title><![CDATA[Future-Proof Deployment: Online Insight's Market-Revolutionizing Software Technologies]]></title>
<link>http://www.findwhitepapers.com/whitepaper633/</link>
<pubDate>2007-04-25 12:44:34</pubDate>
<description><![CDATA[This white paper describes the technologies underpinning the enterprise software solution suite that OnlineInsight offers today in its Fourth Generation products, and explains how our enterprise-class software systems take software &quot;abilities&quot; to new levels.]]></description>
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<title><![CDATA[Knowledge Management: The Power of Leveraging Information]]></title>
<link>http://www.findwhitepapers.com/whitepaper406/</link>
<pubDate>2007-04-30 09:06:46</pubDate>
<description><![CDATA[Companies are discovering that a Knowledge Management System (KMS) has grown from a nice to have concept, to a must-have asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible.]]></description>
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<title><![CDATA[The Agile Service Operation Embraces Technology]]></title>
<link>http://www.findwhitepapers.com/whitepaper1087/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.]]></description>
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<title><![CDATA[Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s]]></title>
<link>http://www.findwhitepapers.com/whitepaper576/</link>
<pubDate>2007-04-17 08:59:44</pubDate>
<description><![CDATA[As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is &ldquo;a marketing metric that projects the value of a customer over the entire history of that customer&#39;s relationship with a company.&rdquo;]]></description>
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<title><![CDATA[How Fast-Growing Companies Obtain CRM Success]]></title>
<link>http://www.findwhitepapers.com/whitepaper589/</link>
<pubDate>2007-04-13 11:59:54</pubDate>
<description><![CDATA[This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.]]></description>
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<title><![CDATA[Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management]]></title>
<link>http://www.findwhitepapers.com/whitepaper634/</link>
<pubDate>2007-04-25 12:51:44</pubDate>
<description><![CDATA[This white paper describes Online Insight&#39;s vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand &quot;collaborative customer conversation.&quot;]]></description>
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<title><![CDATA[Increasing Email Deliverability: Getting Email to the Inbox]]></title>
<link>http://www.findwhitepapers.com/whitepaper670/</link>
<pubDate>2008-07-17 14:46:58</pubDate>
<description><![CDATA[This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient&rsquo;s inbox; and the simple tactics that you can implement to avoid these obstacles.]]></description>
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<title><![CDATA[Email Marketing ROI: Driving ROI Through Email Relevance]]></title>
<link>http://www.findwhitepapers.com/whitepaper671/</link>
<pubDate>2008-07-17 14:46:36</pubDate>
<description><![CDATA[This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance. ]]></description>
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<title><![CDATA[Bringing Humanity Back to the Web]]></title>
<link>http://www.findwhitepapers.com/whitepaper679/</link>
<pubDate>2007-04-16 14:37:38</pubDate>
<description><![CDATA[In today&rsquo;s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.]]></description>
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<title><![CDATA[On-Demand Versus On-Premise CRM: Are There Performance Differences?]]></title>
<link>http://www.findwhitepapers.com/whitepaper850/</link>
<pubDate>2007-06-06 09:24:54</pubDate>
<description><![CDATA[On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.&nbsp; Make sure you&#39;re making the right decisions for your CRM.]]></description>
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<title><![CDATA[A Growing Demand for End-to-End Corporate Travel and Expense Management Solution]]></title>
<link>http://www.findwhitepapers.com/whitepaper1147/</link>
<pubDate>2008-03-25 11:44:49</pubDate>
<description><![CDATA[A result of surveys with procurement, finance and travel executives from over 290 companies from an independent survey by Aberdeen Group, Inc. reveal that 26% of respondents plan on adopting an end-to-end travel booking and expense reporting solution within the next two years. Download a copy of the entire report from the Aberdeen Group now.]]></description>
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<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://www.findwhitepapers.com/whitepaper1330/</link>
<pubDate>2008-01-14 09:30:35</pubDate>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
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<title><![CDATA[The Future Sales Force - A Consultative Approach]]></title>
<link>http://www.findwhitepapers.com/whitepaper954/</link>
<pubDate>2008-02-14 08:23:11</pubDate>
<description><![CDATA[If your company uses a contact management or customer relationship management (CRM system), you need to ask one additional key question. Does your CRM or contact management system tie your consultative sales, ROI analysis and proposal production process together?]]></description>
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<title><![CDATA[Microsoft Dynamics Case Study: Best Buy for Business]]></title>
<link>http://www.findwhitepapers.com/whitepaper1126/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.]]></description>
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<title><![CDATA[How and Why To Switch Email Service Providers]]></title>
<link>http://www.findwhitepapers.com/whitepaper1143/</link>
<pubDate>2008-01-22 11:31:58</pubDate>
<description><![CDATA[There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, &quot;decision points,&quot; factors that make it worth your while to consider finding a new ESP.]]></description>
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<title><![CDATA[The Importance of Personalization]]></title>
<link>http://www.findwhitepapers.com/whitepaper1144/</link>
<pubDate>2008-01-22 11:32:09</pubDate>
<description><![CDATA[Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a &quot;one size fits all&quot; model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.]]></description>
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<title><![CDATA[What You Should Know About Email Marketing Deliverability]]></title>
<link>http://www.findwhitepapers.com/whitepaper1145/</link>
<pubDate>2008-01-22 11:32:20</pubDate>
<description><![CDATA[Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.]]></description>
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<title><![CDATA[Informatica Announces Salesforce.com On-Demand Solution: TDWI]]></title>
<link>http://www.findwhitepapers.com/whitepaper1379/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[On-demand computing is apparently in demand, at least in the eyes of data integration specialist Informatica Corp. The Switzerland of data integration, as some have called it, just announced availability of its first on-demand offering, which is specifically designed to handle data from Software-as-a-Service (SaaS) stalwart, Salesforce.com. ]]></description>
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<title><![CDATA[Confessions of an ERP Sales Representative]]></title>
<link>http://www.findwhitepapers.com/whitepaper2035/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[An in-depth look behind the sophisticated game of enterprise software (ERP) sales, including an explanation of the dimensions and psychology involved with enterprise software purchasing decisions. If companies do not understand the rules of the game, they might find themselves prey to the emotional ploys used in the industry. Included are some tips to help companies turn the game in their favor.]]></description>
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<title><![CDATA[Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared]]></title>
<link>http://www.findwhitepapers.com/whitepaper1218/</link>
<pubDate>2008-02-15 08:59:27</pubDate>
<description><![CDATA[Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:&nbsp; Features, Price per User, Services and Support, and Marketing Capabilities.]]></description>
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<title><![CDATA[Nine Indicators It's Time to Replace Your Commission System]]></title>
<link>http://www.findwhitepapers.com/whitepaper1281/</link>
<pubDate>2007-08-31 09:01:26</pubDate>
<description><![CDATA[Download this very brief guide now and reflect on the 9 Indicators. If you answer &quot;no&quot; to two or more of the questions listed within, there is undoubtedly sufficient ROI to strongly consider replacing your current incentive compensation system.]]></description>
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<title><![CDATA[Web Conferencing's Expanding Role in Training]]></title>
<link>http://www.findwhitepapers.com/whitepaper1446/</link>
<pubDate>2008-01-07 12:43:42</pubDate>
<description><![CDATA[This white paper describes the results of a survey of 533 trainers conducted in December 2006-January 2007 concerning the usage levels, benefits, and justifications for web conferencing as a training application. It explores trainer attitudes concerning the relationship between a variety of synchronous and asynchronous tools, as well as the impact of web conferencing on live, in-person training.]]></description>
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<title><![CDATA[Human Resource Technology Provider Upgrades Online Meeting Performance and Capacity for Instant ROI]]></title>
<link>http://www.findwhitepapers.com/whitepaper1439/</link>
<pubDate>2008-02-05 12:32:24</pubDate>
<description><![CDATA[CheckPoint HR is in the middle of tremendous growth. In just two years, the human resource technology company has expanded from servicing about 400 worksite employees (WSE&#39;s) to over 20,000. David Flook, a partner at CheckPoint HR, chalks up this impressive growth to his company&#39;s unique approach to providing Web-based services for mid-market companies.]]></description>
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<title><![CDATA[How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals]]></title>
<link>http://www.findwhitepapers.com/whitepaper1442/</link>
<pubDate>2008-07-23 14:35:44</pubDate>
<description><![CDATA[To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today&#39;s increasingly virtual workplace.]]></description>
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<title><![CDATA[Sales Force Automation Case Study: TaylorMade Golf, Inc.]]></title>
<link>http://www.findwhitepapers.com/whitepaper2623/</link>
<pubDate>2008-06-30 19:25:27</pubDate>
<description><![CDATA[Wholesale sales representatives sell TaylorMade golf clubs, clothing and accessories to more than 10,000 retail outlets. TaylorMade executives concluded that if the company could automate these value-added sales force services, which were requiring more than 60% of the company&#39;s 100+ wholesale representatives&#39; in-outlet time, the overhead savings and increase in sales revenue could be significant. Read how TaylorMade addressed this challenge in this case study.]]></description>
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<title><![CDATA[Sales Force Automation Case Study: adidas America]]></title>
<link>http://www.findwhitepapers.com/whitepaper2624/</link>
<pubDate>2008-06-30 19:32:52</pubDate>
<description><![CDATA[A leader in its industry, adidas America recognized that it could increase its sales potential by automating many components of the sales process. Tim Oligmueller, sales force automation manager for adidas America, wanted to reduce the number of calls from sales representatives in the field to check on product availability, enabling them to capture &quot;at-once&quot; business and show customers that the company is on the cutting edge not only in footwear and apparel design, but also in customer service.]]></description>
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<title><![CDATA[Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More]]></title>
<link>http://www.findwhitepapers.com/whitepaper1435/</link>
<pubDate>2008-01-07 12:44:01</pubDate>
<description><![CDATA[Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales &ndash; but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?]]></description>
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<title><![CDATA[Web-Enabled Applications and the Internet: Satisfying the Growing Expectations of Business Users]]></title>
<link>http://www.findwhitepapers.com/whitepaper1468/</link>
<pubDate>2007-11-13 10:18:26</pubDate>
<description><![CDATA[Businesses across Europe are becoming increasingly reliant on web-enabled applications that are accessed over the public internet. One of the key drivers for this is to open up communications with external organizations that are fundamental to core business processes.]]></description>
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<title><![CDATA[Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights]]></title>
<link>http://www.findwhitepapers.com/whitepaper1928/</link>
<pubDate>2008-02-18 11:38:16</pubDate>
<description><![CDATA[To paraphrase an old saying, &ldquo;When the going gets tough, retailers start slashing operational costs.&rdquo;&nbsp; Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.&nbsp; All businesses have felt the impact of today&rsquo;s volatile economy.&nbsp; Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today&rsquo;s market. ]]></description>
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<title><![CDATA[Travel and Procurement: The Convergence]]></title>
<link>http://www.findwhitepapers.com/whitepaper1677/</link>
<pubDate>2008-01-23 09:46:33</pubDate>
<description><![CDATA[According to a recent Aberdeen Group survey, companies that don&rsquo;t use an integrated travel and entertainment (T&amp;E) expense management service are falling behind in almost every measure of financial management. Aberdeen presents figures showing that they pay 37 percent more to process their expense reports,&nbsp; take three times longer to reimburse employees, and are essentially working in the dark when it comes to controlling travel expenditures.]]></description>
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<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://www.findwhitepapers.com/whitepaper1697/</link>
<pubDate>2008-08-20 15:56:49</pubDate>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Generating More Sales at a Lower Cost: The Return-on-Investment (ROI) Case for Webinars]]></title>
<link>http://www.findwhitepapers.com/whitepaper1755/</link>
<pubDate>2008-02-01 10:27:47</pubDate>
<description><![CDATA[This white paper presents an overview of lead generation webinars, outlines the benefits of webinars, offers one webinar ROI model, and puts forth some webinar best practices to help you get more qualified sales opportunities at a lower cost and improve the ROI of your webinars.]]></description>
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<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://www.findwhitepapers.com/whitepaper1814/</link>
<pubDate>2008-08-20 15:57:09</pubDate>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
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<title><![CDATA[Optimize Retail Operations and Lower Costs by Enhancing Your Use of IT]]></title>
<link>http://www.findwhitepapers.com/whitepaper1860/</link>
<pubDate>2008-04-10 09:05:17</pubDate>
<description><![CDATA[Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.]]></description>
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<title><![CDATA[Integration Appliances: Simplify Software as a Service (SaaS) Integration]]></title>
<link>http://www.findwhitepapers.com/whitepaper1922/</link>
<pubDate>2008-07-14 13:11:15</pubDate>
<description><![CDATA[Discover why traditional software and custom coding solutions are obsolete when solving integration problems in a SaaS environment and how they&rsquo;re rapidly being replaced by Integration Appliances that use &ldquo;configuration, not coding&rdquo; to quickly integrate your SaaS applications with your business-critical data.]]></description>
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<title><![CDATA[Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1]]></title>
<link>http://www.findwhitepapers.com/whitepaper2233/</link>
<pubDate>2008-08-08 16:21:58</pubDate>
<description><![CDATA[What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,&nbsp; we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.&nbsp; The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and&nbsp; the modern circus (think Ringling Bros. vs. Cirque du Soleil). ]]></description>
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<title><![CDATA[Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2]]></title>
<link>http://www.findwhitepapers.com/whitepaper2234/</link>
<pubDate>2008-08-08 16:22:09</pubDate>
<description><![CDATA[If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.&nbsp; This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current&nbsp; sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,&nbsp; proven skills and making the number.]]></description>
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<title><![CDATA[Cashless Self Checkout: A Growing Trend That May Be Right For You]]></title>
<link>http://www.findwhitepapers.com/whitepaper2500/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[According to Selfserviceworld.com, 50 percent of consumers prefer to use credit cards at self-checkout counters. As credit card usage continues to rise, it&#39;s beneficial for retailers to consider non-cash methods of payment. Download the white paper and see how self-checkout solutions from IBM can help increase sales and improve customer satisfaction. ]]></description>
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<title><![CDATA[The Changing Dynamics of Retail Promotions]]></title>
<link>http://www.findwhitepapers.com/whitepaper2501/</link>
<pubDate>0000-00-00 00:00:00</pubDate>
<description><![CDATA[Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.]]></description>
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