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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.

Results 1 - 25 of 70 matches Sort Results By : Published Date | Title | Company name
How to Answer a CFO- Building the Processes to Manage the Financial Implications of Channel Programs
By :SAP Published Date: May 11, 2008
With numerous marketing programs created and rolled out to the channel, it is important for channel marketers to clearly understand the financial implications of program execution to ensure that adequate processes and controls are in place to allocate, verify and track the payment of all marketing funds. This is critical to ensure compliance with financial regulators and keep the CFO’s office happy.
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SAP
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
By :Citrix Online Published Date: Apr 08, 2008
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Citrix Online
Confessions of an ERP Sales Representative
By :Enlightening Solutions Published Date: Mar 01, 2008
An in-depth look behind the sophisticated game of enterprise software (ERP) sales, including an explanation of the dimensions and psychology involved with enterprise software purchasing decisions. If companies do not understand the rules of the game, they might find themselves prey to the emotional ploys used in the industry. Included are some tips to help companies turn the game in their favor.
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Enlightening Solutions
Understanding the Potential of Adobe Integrated Runtime (AIR)
By :Integration New Media Published Date: Feb 21, 2008
The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe Integrated Runtime, a breakthrough tool for companies looking to build new relationships with their clients. It will also provide information about how Adobe AIR can be leveraged to create next generation web experiences.
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Integration New Media
Increasing Email Deliverability: Getting Email to the Inbox
By :Campaigner Published Date: Jan 24, 2008
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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Campaigner
Email Marketing ROI: Driving ROI Through Email Relevance
By :Campaigner Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.

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Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By :Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner
Hosted CRM Comparison Guide: The Top 4 CRM Vendors Compared
By :InsideCRM.com Published Date: Jan 24, 2008
Use this crisp and clean comparison chart to stack the top CRM vendors side-by-side on the following:  Features, Price per User, Services and Support, and Marketing Capabilities.
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InsideCRM.com
Contact Center Software: Compare 6 Leading Solutions
By :InsideCRM.com Published Date: Jan 23, 2008
Shopping for a contact-center solution can be confusing and frustrating, so let us do the leg work for you! This easy-to-use guide compares the major vendors offering contact-center solutions today, including Genesys, Oracle, Verizon and many others.
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InsideCRM.com
Hosted CRM Buyers Guide: Key Points to Consider
By :InsideCRM.com Published Date: Jan 21, 2008
In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market and a rundown of the general costs of various CRMs today, you'll be prepared to start looking for your new solution immediately.
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InsideCRM.com
Call Center Buyer's Guide: Learn Which Solution is Right For Your Business
By :InsideCRM.com Published Date: Jan 08, 2008
Considering adding a contact center to your business? Our analyst-written buyer's guide is a great place to start your search. We provide you with an in depth  market overview, a rundown of standard and advanced features and will point you in the direction that will be most beneficial and efficient for your organization.
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InsideCRM.com
SAP for Consumer Products: Enabling You to Take the Direct Road to Success
By :SAP Published Date: Dec 18, 2007
As CPG and retailing move rapidly toward a demand-driven future, it’s vital to keep in mind that accurate forecasting will be your key to superior performance –– and that the data driving your forecast and your response starts at the store. DSD companies can gain a clear edge with a seamless system, because information from the field is immediately reflected throughout your company, with no data inconsistencies, mismatches or latency.
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SAP
5 Tips to Turn Your Website into a Marketing Machine
By :Hubspot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Hubspot
CRM Software: Reasons to Optimize
By :Vendor Guru Published Date: Sep 28, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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Vendor Guru
Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1
By :Landslide Technologies Published Date: Sep 07, 2007
What sales is has not changed. How sales are accomplished is changing radically. In this first of a two-part whitepaper,  we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.  The differences between S1.0 and S2.0 are represented in the comparison between old-style circus companies and  the modern circus (think Ringling Bros. vs. Cirque du Soleil).
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Landslide Technologies
Social Networking and Opportunities in the Public Sector
By :Quocirca Published Date: Aug 22, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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Quocirca
Think. Think Different. Think Again. Sales 2.0 Whitepaper Part 2
By :Landslide Technologies Published Date: Aug 07, 2007
If you think you know sales, you likely are bringing to this topic a history and track record that has served you well.  This paper attempts to offer the cautionary warning that what has worked in your past may not serve your current  sales reps as well today, and could actually hurt their performance. Sales 1.0 was about lone wolves, product superiority,  proven skills and making the number.
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Landslide Technologies
Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty
By :ForeSee Results Published Date: Jul 19, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.


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ForeSee Results
Microsoft Dynamics Case Study: Best Buy for Business
By :Microsoft Published Date: Jun 27, 2007
Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.
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Microsoft
Manage Your Operations for Greater Profitability with Retail Chain Manager for Microsoft Dynamics AX
By :Microsoft Published Date: Jun 27, 2007
By providing integrated, adaptable functionality within one scalable platform, Microsoft Dynamics AX helps midsize retailers improve their agility with an all-in-one solution based on an open technology platform. And it provides the ability for retailers to connect and interact with customers, partners, and employees around the world.
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Microsoft
How to Outsell the Competition
By :Netsuite Published Date: May 30, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
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Netsuite
Make Customers the Center of Attention with Microsoft Dynamics CRM
By :Microsoft Published Date: May 22, 2007
Microsoft Dynamics CRM is a powerful tool for your sales and marketing teams, but it is more than just a contact management solution. In this webcast, we explore how Microsoft CRM is a flexible, integral part of your enterprise, supporting sales, marketing, customer service, manufacturing, and professional services. We describe how you can configure Microsoft CRM to work the way your business does, and we illustrate its many benefits.
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Microsoft
How and Why To Switch Email Service Providers
By :Gold Lasso Published Date: May 16, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
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Gold Lasso
Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More
By :Citrix Online Published Date: May 14, 2007
Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales – but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?
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Citrix Online
Questions to Ask When Choosing a Customer Relationship Management Solution
By :Vendor Guru Published Date: May 01, 2007
Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
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Vendor Guru
 
Results 1 - 25 of 70 matches Sort Results By : Published Date | Title | Company name
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Sales & Marketing Software

SPECIAL REPORT
Customer Relationship Management: Secrets to CRM Success
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.

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