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Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency |
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Results 1 - 25 of 45 matches |
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B2B Marketing with Video: Driving ROI from Awareness to Advocacy |
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With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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Using RenderX for TransPromo in a High Volume Statement Print Application |
| By :RenderX |
Published Date: Apr 19, 2008 |
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If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.
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MRM For Excellence in Marketing Process Improvement |
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Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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Video Presentation: The Dawn of a New Industry |
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Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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Video of the 12 SEO Campaign Killers |
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Watch what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This video covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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Closing the Marketing Credibility Gap |
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Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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Growing Opt-in Lists: Turning Web Browsers into Buyers |
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Aprimo Steals the Show; Improves Future Spend Decisions |
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Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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Keeping the Event in Event Marketing |
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In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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White Paper: 12 SEO Campaign Killers |
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Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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B-2-B Marketing in 2008: Trends in Strategies and Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Finding Value in an Email Marketing Service Provider |
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Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
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Social Networking and Opportunities in the Public Sector |
| By :Quocirca |
Published Date: Aug 22, 2007 |
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Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives. If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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More than a Financial Requirement |
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Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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From Concept to Customer: Winning Web Strategies for Small Business |
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Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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How and Why To Switch Email Service Providers |
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There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
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Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More |
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Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales – but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?
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The 5 Must-Have Features of a CRM Solution |
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Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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The Changing Dynamics of Retail Promotions |
| By :IBM |
Published Date: Feb 28, 2007 |
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Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.
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Results 1 - 25 of 45 matches |
Sort Results By : Published Date | Title | Company name |
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More Enterprise Applications Topics |
Application Integration, Application Performance Management, Best Practices, Business Activity Monitoring, Business Analytics, Business Integration, Business Intelligence, Business Management, Business Metrics, Business Process Automation, Business Process Management, Call Center Management, Call Center Software, Change Management, Corporate Governance, Customer Interaction Service, Customer Relationship Management, Customer Satisfaction, Customer Service, eBusiness, Enterprise Resource Planning, Enterprise Software, eProcurement, Extranets, Groupware Workflow, HIPAA Compliance, IP Faxing, IT Spending, Marketing Automation, Performance Testing, Product Lifecycle Management, Project Management, Return On Investment, Risk Management, Sales & Marketing Software, Sales Automation, Server Virtualization, Simulation Software, Supply Chain Management, System Management Software, Total Cost of Ownership, Video Conferencing, Voice Recognition, Voice Over IP, Workforce Management, Incentive Compensation, Spend Management, Manufacturing Execution Systems |
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SPECIAL REPORT |
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Accelerating Sales and Marketing with Web Collaboration
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Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs. |
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