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Sales & Marketing Software including forecasting, CRM, market research and planning, new product development and more.

Results 1 - 25 of 76 matches Sort Results By : Published Date | Title | Company name
Nine Indicators It's Time to Replace Your Commission System
By :ACTEK, Inc. Published Date: Mar 06, 2007
Download this very brief guide now and reflect on the 9 Indicators. If you answer "no" to two or more of the questions listed within, there is undoubtedly sufficient ROI to strongly consider replacing your current incentive compensation system.
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ACTEK, Inc.
Using Proven Personalization Techniques
By :BroadVision Published Date: Dec 07, 2005
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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BroadVision
Web Enabled Customer Support - Self-Service Business Processes
By :BroadVision Published Date: Dec 07, 2005
The benefits of moving manual processes to the web are well understood. But very few organizations have web-enabled product returns, bill disputes or other complex business processes. This paper discusses requirements for web-enabling complex processes.
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BroadVision
On-Demand Versus On-Premise CRM: Are There Performance Differences?
By :BusinessObjects Published Date: Jan 09, 2007
On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.  Make sure you're making the right decisions for your CRM.
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BusinessObjects
Increasing Email Deliverability: Getting Email to the Inbox
By :Campaigner Published Date: Jan 24, 2008
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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Campaigner
Email Marketing ROI: Driving ROI Through Email Relevance
By :Campaigner Published Date: Jan 24, 2008
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.

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Campaigner
Growing Opt-in Lists: Turning Web Browsers into Buyers
By :Campaigner Published Date: Jan 24, 2008
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner
Web Conferencing's Expanding Role in Training
By :Citrix Online Published Date: Mar 09, 2007
This white paper describes the results of a survey of 533 trainers conducted in December 2006-January 2007 concerning the usage levels, benefits, and justifications for web conferencing as a training application. It explores trainer attitudes concerning the relationship between a variety of synchronous and asynchronous tools, as well as the impact of web conferencing on live, in-person training.
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Citrix Online
Human Resource Technology Provider Upgrades Online Meeting Performance and Capacity for Instant ROI
By :Citrix Online Published Date: Nov 21, 2005
CheckPoint HR is in the middle of tremendous growth. In just two years, the human resource technology company has expanded from servicing about 400 worksite employees (WSE's) to over 20,000. David Flook, a partner at CheckPoint HR, chalks up this impressive growth to his company's unique approach to providing Web-based services for mid-market companies.
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Citrix Online
Learn how Web Conferencing Can Help You Meet Your Marketing Goals
By :Citrix Online Published Date: Feb 02, 2007
To reach their business goals, marketing professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate marketing initiatives, letting marketers meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. The technology offers rich functionality, including file and application sharing, annotation, online chat, polls and surveys and Web co-browsing and recording, among other features.
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Citrix Online
How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals
By :Citrix Online Published Date: Apr 08, 2008
To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Citrix Online
Financial Technology Provider Accrues Travel Savings and Increases Productivity with Online Meetings
By :Citrix Online Published Date: Nov 21, 2005
For almost 40 years, COCC has provided enterprise processing solutions to community financial institutions throughout the northeastern United States. The success of its products has encouraged the company to expand rapidly to other areas of the U.S., resulting in more travel costs. The company found part of the solution in Citrix® GoToMeeting™ Corporate.
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Citrix Online
Virtualizing Sales and Marketing: Driving Revenue, Lowering Costs and More
By :Citrix Online Published Date: May 14, 2007
Many businesses have harnessed the unique capabilities of web conferencing to move their outbound marketing programs to the Internet and virtualize their sales activities. On the surface, the apparent benefits appear to include lower costs and increased sales – but do the benefits go deeper? What are the pitfalls? And are there particular steps in the sales process that work better than others?
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Citrix Online
Designing Accountability: Marketing Measurement and Marketing Intelligence
By :Connectus Published Date: Oct 06, 2005
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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Connectus
Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle
By :Connectus Published Date: Dec 20, 2005
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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Connectus
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s
By :Customer Chemistry Published Date: Sep 20, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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Customer Chemistry
Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms
By :Customer Chemistry Published Date: Aug 02, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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Customer Chemistry
Making the Case for a Social Media Strategy
By :Cymfony Published Date: Jul 11, 2006
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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Cymfony
The Changing Face of PR
By :Cymfony Published Date: Oct 19, 2006
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony
Accepting Online Bill Payments - Increasing Foot Traffic and Turning a Profit
By :Data Guard Systems Published Date: Jan 26, 2006
Making the sale just doesn't do it anymore for success in the cellular retail business. Constantly, retailers are forced to create new streams of revenue. This document addresses the key points and benefits that cellular retailers need to know about accepting bill payments using CellularManager's All-in-One Bill Pay Suite.
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Data Guard Systems
Web-based Software Automation and the Cellular Retailer
By :Data Guard Systems Published Date: Jan 26, 2006
Web-based software automation is an essential part in managing business processes in today's cellular/wireless retail environment. An effective solution must have the ability to manage all of a company's operations simultaneously with virtually no interaction by an administrator. This document addresses key points that cellular retailers, wholesalers, and master agents need to know.
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Data Guard Systems
Confessions of an ERP Sales Representative
By :Enlightening Solutions Published Date: Mar 01, 2008
An in-depth look behind the sophisticated game of enterprise software (ERP) sales, including an explanation of the dimensions and psychology involved with enterprise software purchasing decisions. If companies do not understand the rules of the game, they might find themselves prey to the emotional ploys used in the industry. Included are some tips to help companies turn the game in their favor.
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Enlightening Solutions
Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty
By :ForeSee Results Published Date: Jul 19, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.


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ForeSee Results
How and Why To Switch Email Service Providers
By :Gold Lasso Published Date: May 16, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
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Gold Lasso
The Importance of Personalization
By :Gold Lasso Published Date: Jun 01, 2005
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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Gold Lasso
 
Results 1 - 25 of 76 matches Sort Results By : Published Date | Title | Company name
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Sales & Marketing Software

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Using Financial Management Solutions to Make Intelligent Business Decisions
In this webcast, we discuss how companies excel when they empower their people to drive the business forward. While strategies, organization, motivation, and leadership all set the stage for business success, you also have to give your people the right tools, information, and opportunities to see results—because ultimately success is determined by your people. Learn why we call a business that fosters a winning environment a "people-ready business."

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