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Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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Results 1 - 25 of 54 matches |
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Quick Guide to Driving Business Value from ITIL Initiatives |
| By :Bomgar |
Published Date: Jan 29, 2008 |
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Organizations implemented ITIL with the goal of creating a set of standards to ensure the delivery of high-quality and efficient technical support. However, many organizations are now looking to realize near-term business value from their investments in ITIL. This ITIL Quickguide outlines how organizations can leverage remote support solutions to accelerate ITIL initiatives and realize near-term business value.
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Do Smart Cards and Loyalty Systems Really Mix? |
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This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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Have Loyalty Cards Peaked? |
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Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Growing Opt-in Lists: Turning Web Browsers into Buyers |
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Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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MarketSharp Builds Customer Sales and Satisfaction with Easy Online Events |
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Generating qualified customer leads and reaching more prospective customers is tough for most businesses. To gain new prospective customers, MarketSharp salespeople routinely traveled to distant cities to conduct in-person sales seminars. Any time they traveled, it could be a three-day ordeal for a one-day event. The travel costs and productivity losses were terrible.
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How To Use Citrix GoToMeeting Corporate To Successfully Meet Your Sales Goals |
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To reach their business goals, sales professionals must leverage new technologies. Web conferencing and collaboration tools can facilitate sales initiatives, letting salespeople meet with prospects and clients anywhere, anytime, in an Internet-based, real-time environment. Best of all,Web conferencing is a perfect way to cost-effectively deliver presentations, product demonstrations, meetings, seminars and training in today's increasingly virtual workplace.
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Building a Business Case for Remote Support |
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No company today will approve expenditures for new service and support technology without an understanding of the return on investment (ROI) for the project. Luckily, companies with strong metrics programs in place will find building the business case for productivity-enhancing software a straightforward process.
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Top 5 Initiatives for Achieving Breakthrough Customer Support |
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Through member conversations, conference presentations and Webcast Q&A, the SSPA has identified the top 5 initiatives technical support centers should pursue in order to deliver breakthrough customer support and enable customer success. This white paper will provide a roadmap for companies looking to improve all aspects of their support operation, addressing people, process and technology issues, with special attention paid to the role of remote support technology as a key enabler of success.
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GoToAssist Integration White Paper |
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GoToAssist Integration Services offer a variety of methods to integrate Citrix GoToAssist, the industry-leading remote-support solution, into an existing infrastructure quickly and easily. Integrating GoToAssist provides a single source for initiating remote-support sessions and viewing support details, allowing managers to easily audit the complete support experience to ensure best practices and processes are followed.
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Web-based Software Automation and the Cellular Retailer |
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Web-based software automation is an essential part in managing business processes in today's cellular/wireless retail environment. An effective solution must have the ability to manage all of a company's operations simultaneously with virtually no interaction by an administrator. This document addresses key points that cellular retailers, wholesalers, and master agents need to know.
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Results 1 - 25 of 54 matches |
Sort Results By : Published Date | Title | Company name |
Home >
> Customer Experience Management
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More Knowledge Management Topics |
Collaboration, Collaborative Commerce, Contact Management, Content Delivery, Content Integration, Content Management System, Corporate Portals, Customer Experience Management, Document Management, Information Management, Intranets, Messaging, Records Management, Search And Retrieval, Search Engines, Secure Content Management, SLA |
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SPECIAL REPORT |
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Craft Brewer Standardizes on Microsoft Technologies to Reap Integration Benefits
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New Belgium Brewing, a Colorado-based craft brewery with origins in the Belgian style of ale making, has grown steadily from a home-based operation to a thriving company with distributors across the western United States. The company was using a Novell-based networking and e-mail system, which it found increasingly challenging to integrate with its business and IT applications from other vendors. |
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