| INFORMATION |
| Published : |
Feb 01, 2008 |
| Length : |
8 |
| Type : |
White Paper |
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| Overview : |
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The Retail sector was one of the first sectors to make significant investments in collecting and integrating customer data in data warehouses. In the future, firms will need to continue to be cost effective but increasingly will need to focus on using data to drive revenue by better understanding their customers' needs. Enterprises that effectively harness the vast quantities of information that IT systems generate - both within the corporation and outside its walls - are poised to gain competitive advantage. |
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