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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization
    
XMPie, A Xerox Company
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Focus Experts share their 2011 predictions for CRM.
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focus crm, customer relationship management, 2011 trends, sales, marketing
    
Focus CRM
White Paper Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : 
adobe, analytics, marketing, data collection, data automation
    
Adobe
White Paper Published By: Marketo     Published Date: Oct 03, 2014
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
marketo, crm lead management, crm, marketing automation, marketing automation platform
    
Marketo
White Paper Published By: TheMarketingScope     Published Date: Jan 22, 2015
A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.
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bridgeline digital, bridgeline, cms, content management system, engagement
    
TheMarketingScope
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.
Tags : 
contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management
    
Cisco
White Paper Published By: Dyn     Published Date: Sep 25, 2013
Read this white paper to learn the 5 ways to prepare your advertising infrastructure for disaster.
Tags : 
advertising network latency, technical problems, conversions, clicks, dyn
    
Dyn
White Paper Published By: Dyn     Published Date: Sep 25, 2013
Download this whitepaper to learn the 5 ways to reduce advertising network latency.
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advertising network latency, dyn, advertising network, media buying platforms, online ads
    
Dyn
White Paper Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
White Paper Published By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
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trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
Tags : 
best practices, marketing automation
    
TheMarketingScope
White Paper Published By: Kaseya     Published Date: Mar 12, 2015
TechValidate invited over 6,300 IT Professionals to participate in a survey and provide insight about the current Backup and Disaster Recovery landscape.
Tags : 
backup, disaster recovery, it challenges, it solutions, automated data management
    
Kaseya
White Paper Published By: CA Technologies     Published Date: Oct 21, 2014
This paper acts as a guide to help get you started with DevOps
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a guide to getting started with devops, an introduction to devops, starting out with devops, application integration, application performance management
    
CA Technologies
White Paper Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : 
marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
White Paper Published By: Crowdcast     Published Date: Apr 30, 2010
The Aberdeen Group reviews SAP's partnership with Crowdcast and how Crowdcast's Collective Intelligence Platform is used to monitor key risk indicators, helping enterprises course correct as events arise that may impact success.
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crowdcast, cpg, key risk, businessobjects, grc
    
Crowdcast
White Paper Published By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
Tags : 
business process automation, data integration, data quality, information management, customer service
    
IBM
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Read this guide to learn five areas to consider when choosing a SaaS CRM solution.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: IBM     Published Date: Jul 08, 2015
This book defines the basics of application release and deployment, and provides best practices for implementation with resources for a deeper dive.
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application integration, life cycle, software deployment, automation, itil
    
IBM
Case Study Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management
    
Aprimo, Inc.
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
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linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
Free Offer Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : 
content marketing, lead generation, market research, market strategy, marketing automation
    
TheMarketingScope
White Paper Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Tags : 
brightcove, video imperative, branding & awareness, video advertising, online video platforms
    
BrightCove
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.
Tags : 
focus crm, on-demand crm implementation, customer relationship management, best practices, sales
    
Focus CRM
White Paper Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Tags : 
crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty
    
Connectus
White Paper Published By: Vertica     Published Date: Aug 15, 2010
If you are responsible for BI (Business Intelligence) in your organization, there are three questions you should ask yourself: - Are there applications in my organization for combining operational processes with analytical insight that we can't deploy because of performance and capacity constraints with our existing BI environment?
Tags : 
business intelligence, vertica, aggregated data, olap, rolap
    
Vertica
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