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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 1 - 25 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation
    
Adobe
White Paper Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking
    
appia
White Paper Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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aprimo, marketing process, financial control, digital asset management, data management
    
Aprimo, Inc.
Case Study Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management
    
Aprimo, Inc.
White Paper Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management
    
Aprimo, Inc.
White Paper Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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marketing process improvement, marketing resource management, aprimo, marketing productivity, data management
    
Aprimo, Inc.
White Paper Published By: Arm Treasure Data     Published Date: Oct 17, 2018
What does it take to succeed in today’s hypercompetitive and hyperconnected digital economy? Keep reading to find out.
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arm treasure data, treasure data, customer data, data insights, customer intelligence
    
Arm Treasure Data
Case Study Published By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
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atg, condis, multi channel management, mcm, online shopping
    
ATG, Inc.
White Paper Published By: Avalara     Published Date: Mar 19, 2014
Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.
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tax, ecommerce, sales tax, tax liability, internet sales tax
    
Avalara
Free Offer Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management
    
Blue Valley Telemarketing
White Paper Published By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
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content marketing, marketing strategy, distribution channel, roi, marketing automation
    
Blue Valley Telemarketing
White Paper Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
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blue valley, blue valley telemarketing, telemarketing, content marketing, content management
    
Blue Valley Telemarketing
Webinar Published By: BMC Software     Published Date: Dec 21, 2011
Join in this conversation with John McKenny, BMC's VP of Worldwide Marketing for MSM, as we uncover the advantages of dynamic workload management.
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consolidate, schedulers, infrastructure, enterprise, workloads
    
BMC Software
White Paper Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms
    
BrightCove
White Paper Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
White Paper Published By: BuyDomains     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains
    
BuyDomains
White Paper Published By: CA Technologies     Published Date: Oct 21, 2014
This paper acts as a guide to help get you started with DevOps
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a guide to getting started with devops, an introduction to devops, starting out with devops, application integration, application performance management
    
CA Technologies
White Paper Published By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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email deliverability, email marketing, email, email filtering, customer reach
    
Campaigner
White Paper Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing
    
Campaigner
White Paper Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists
    
Campaigner
White Paper Published By: Cast Iron Systems     Published Date: Feb 14, 2008
Discover why traditional software and custom coding solutions are obsolete when solving integration problems in a SaaS environment and how they’re rapidly being replaced by Integration Appliances that use “configuration, not coding” to quickly integrate your SaaS applications with your business-critical data.
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saas, software as a service, erp, scm, crm
    
Cast Iron Systems
White Paper Published By: Catapult     Published Date: Apr 23, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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saas, software-as-a-setvice, on-demand, catapult, on-premise application
    
Catapult
Webinar Published By: Cisco     Published Date: Mar 07, 2016
Find out how the Internet of Things (IoT) is changing manufacturing.
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iot, plant networks, connected factory, reducing costs, quality management
    
Cisco
Webinar Published By: Cisco     Published Date: Mar 01, 2016
View this webcast series to learn the value of the Internet of Things (IoT).
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internet of things, iot, automation, cisco, manufacturing management
    
Cisco
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Learn how you can decrease downtime, introduce new products faster, and foster innovation with Cisco's Connect Factory.
Tags : 
industrial enterprise, manufacturing, connected factory, convergence, automation
    
Cisco
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