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Customer Relationship Management

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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White Paper Published By: Salesforce.com     Published Date: Oct 28, 2013
Just 7% of consumers say that customer service experiences they have with companies typically exceed their expectations. Now think about how you could succeed and profit as a business if you not only continually offered good service to your customers, but also frequently offered more than what they expected. Discover: The secrets to lining up your customer service with your brand. The best way to train employees. How to make employees feel good about giving great service. The significance of monitoring customer interactions. Which customer metrics you should pay attention to. The cheapest way to earn new customers. Download this ebook to learn what you need to do to give customers what they want and earn a customer for life!
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customer service, best practices, 6 secrets, managing expectations, employee training
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
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custom service, contact center, supporting technology, customer service trends, best practices
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
Tags : 
salesforce, crm, project management, roi, sales
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Jul 09, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
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salesforce, salesforce crm, crm, customer relationship management, mobile
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Apr 27, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
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salesforce, crm, customer relationship management, sales tools, collaboration
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Mar 11, 2008
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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salesforce, crm, customer relationship management, sales tools, collaboration
    
Salesforce.com
White Paper Published By: Salesforce.com     Published Date: Apr 26, 2007
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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salesforce, salesforce crm, crm, customer relationship management, mobile
    
Salesforce.com
White Paper Published By: SAP     Published Date: Jun 30, 2011
IDC discusses the delicate balance of maintaining a healthy cash flow, while making the most of the capital you put to work. Best practices are shared.
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sap, cash flow, business performance, best practices, spending dynamics
    
SAP
White Paper Published By: SAP     Published Date: Jun 30, 2011
You want to support a growing business with valuable software and IT support, but you have limited budget and resources. Outdated applications and countless integration challenges leave you little time to provide the kind of strategic IT support that can help move the business forward.
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sap, idc, business intelligence, erp, enterprise resource planning software
    
SAP
White Paper Published By: SAP     Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation
    
SAP
White Paper Published By: SAP     Published Date: Apr 07, 2011
Learn the benefits of combining Sales Force Automation with Business Intelligence to help sales productivity.
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sales performance management, sap, customer relationship management, crm, sales productivity
    
SAP
White Paper Published By: SAP     Published Date: Mar 29, 2011
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can then increase customer retention and foster development of a community of customers who serve as advocates for your business.
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sap crm, loyalty program, crm processes, business intelligence, customer relationship management
    
SAP
White Paper Published By: SAP     Published Date: Mar 29, 2011
Read this new Forrester Report on customer relationship management (CRM) software for large organizations. SAP has maintained its position as a leader in offering complete CRM solutions, with better usability and improved total cost of ownership - an incentive for customers to upgrade their tool sets
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crm suites, customer service solutions, cti, saas, bpm
    
SAP
White Paper Published By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
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sap crm, web 2.0, social media, customer relationship management, customer service
    
SAP
White Paper Published By: SAP     Published Date: Mar 29, 2011
Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value - where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
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sap crm, ecosystem, crm deployment, crm culture, customer relationship management
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.
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productivity solutions, mobile sales team, mobile crm, sap mobile crm tools, mobile computing
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today's economy.
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customer strategy, customer value, sap, business intelligence, customer relationship management
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Using SAP Knowledge Acceleration software, version for the SAP Customer Relationship Management (SAP CRM) Sales solution, sales professionals gain the comprehensive skills and in-depth knowledge to leverage the sales components of SAP CRM.
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sap knowledge acceleration, sap crm, sales solution, customer relationship management, sales automation
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Examine how forward-looking firms are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools.
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lead-to-cash process, process innovation, process integration, sap, perfect-order processing
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
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sap bcm, sap crm, cebp, customer relationship management, marketing automation
    
SAP
White Paper Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application, application integration
    
SAP
White Paper Published By: SAP     Published Date: Mar 25, 2011
Read this first of four reports based on a global survey of executives on customer experience management, as well as interviews of SAP customers and industry influencers and analysts. (Bloomberg Businessweek Research Services, 2011)
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customer experience, customer experience management, company service, best practices, customer interaction service
    
SAP
White Paper Published By: SAP     Published Date: Mar 25, 2011
Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. SAP ranks as a leader due to having "the most complete customer service solutions.
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customer service solutions, crm suites customer service solutions, crm suites, business activity monitoring, customer interaction service
    
SAP
White Paper Published By: SAP     Published Date: Mar 25, 2011
SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Tags : 
competitive advantage, sap crm, customer experience, customer experience advantage, customer interaction service
    
SAP
White Paper Published By: SAP     Published Date: Mar 24, 2011
Between May and June 2010 Aberdeen examined the experiences and intentations of more than 170 service and manufacturing enterprises in the use and selection of non-field based service delivery channels enterprises.
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multi-channel service delivery, service delivery, multi-channel framework, traffic management, application performance management
    
SAP
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