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Customer Relationship Management

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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White Paper Published By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
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mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology
    
MicroStrategy
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Apr 01, 2016
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
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email marketing, email welcome series, email personalisation, email design, customer interaction service
    
Movable Ink
White Paper Published By: MuleSoft     Published Date: Sep 08, 2016
Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.
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mulesoft, microservices, digital transformation, business value, it support
    
MuleSoft
White Paper Published By: MuleSoft     Published Date: Sep 08, 2016
Many enterprises recognize the opportunities of APIs, determine that they need one, then work to quickly deliver one to market. However, without a well thought-out strategy and clearly defined roadmap, most of these APIs are brought to market with critical issues that prevent them from delivering expected business results.
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business analytics, business intelligence, business management, business process management, customer relationship management
    
MuleSoft
White Paper Published By: MuleSoft     Published Date: Sep 08, 2016
Between March 25th and March 28th, 2016, MuleSoft surveyed 802 IT decision makers globally across Australia, the Netherlands, Hong Kong, Singapore, Sweden, the United Kingdom and the United States. The survey assessed how organizations of all sizes are executing on digital transformation, IT challenges and technologies used to meet business goals.
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mulesoft, digital transformation, it challenges, business goals, it innovation
    
MuleSoft
White Paper Published By: MuleSoft     Published Date: Sep 08, 2016
Since it first emerged more than a decade ago, Service Oriented Architecture (SOA) has been both widely praised as a modern and agile approach to software development and infrastructure architecture and dismissed as a colossal waste of time and money. Missed expectations for many SOA projects led one analyst in 2009 to declare, “SOA is dead.” Far from being dead, however, service oriented architecture is in fact more relevant than ever
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mulesoft, service oriented architecture, software development, saas, mobile
    
MuleSoft
White Paper Published By: MuleSoft     Published Date: May 17, 2016
MuleSoft surveyed 802 IT decision makers (ITDMs) globally to assess how organizations of all sizes are executing on digital transformation initiatives, IT challenges and the role of APIs to meet business goals. The survey results reveal challenges that are hindering IT’s ability to achieve digital transformation fast enough. Just 18% of ITDMs are very confident that they will succeed in meeting this year’s digital transformation goals. IT challenges are not only slowing down their ability to complete digital transformation goals this year, but they are also directly putting business revenue at risk. In fact, 66 percent of ITDMs said that their company’s revenue would be negatively impacted within six months. However, the survey found that IT teams are looking to APIs and reuse of existing applications, data and digital resources to speed up the pace of business.
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mulesoft, business analytics, business intelligence, business management, customer relationship management
    
MuleSoft
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
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customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the benefits of using self-service solutions for your business.
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customer experience, customer satisfaction, customer support, digital channels, online customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging.
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customer experience, customer experience management, customer engagement, personalized content, customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the importance of shifting customer service from being perceived as a “cost center”, which implies a place that only generates expenses, to becoming a “value center”, which is a place that generates growth.
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customer experience, shift from cost center to value center, customer experience management, customer service, customer interaction
    
Nanorep
White Paper Published By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper details seven steps that are critical for delivering big data projects that can be undertaken to turn the flood of data into an advantage, and truly understand one's network and one's customers, while turning up profitability.
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network, network analytics, data management, customer relation, data projects
    
Netezza IBM US
White Paper Published By: NetSuite     Published Date: Aug 21, 2009
This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying & integrating CRM & accounting/ERP applications.
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crm, accounting, cost control, tco, total cost of ownership
    
NetSuite
White Paper Published By: NetSuite     Published Date: Mar 09, 2007
This exclusive Yankee Group White Paper reveals and examines how mid-size businesses can now build a real-time enterprises and leverage real-time information. Learn how to reduce scattered information and silo databases that prevent your enterprise from achieving operational excellence.
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crm, netsuite, erp, real time enterprise, mid-size businesses
    
NetSuite
White Paper Published By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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crm, customer relationship management, smb, small business networks, customer service
    
NetSuite
White Paper Published By: NTR Global     Published Date: Nov 24, 2008
The role of IT has grown dramatically over the last 5 years, from that of an aggregator or dispenser of information and technology to key strategic partner, business process enabler, and revenue driver. This is due in large part to continuous advancement, seamless integrations and innovations in IT processes and tools.
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ntr global, remote support solution, customer support, total support solution, virtual support center
    
NTR Global
White Paper Published By: Nuance Communications     Published Date: Mar 16, 2010
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
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nuance, retail banking, fraud, identify, contact
    
Nuance Communications
Webinar Published By: Numara Software     Published Date: Jul 16, 2009
See how this integrated out-of-the-box help desk, asset management and Change Management solution can help solve many IT help desk problems with ease.• Easily create tickets and requests • Automate repetitive workflows • Perform asset discovery • Manage software license compliance • Run pre-built dashboards and reports 
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numara, help desk management, track it, asset management, asset discovery
    
Numara Software
Webinar Published By: Numara Software     Published Date: Jul 16, 2009
Find out how Numara Track-It! can help you build better processes, manage organizational knowledge and solve problems quickly. Keep issues from falling through the cracks and efficiently manage help desk requests as well as other processes that require request management: • Optimize help desk efficiency with easy to use systems • Empower customers with self service • Improve productivity with automated alerts, notifications and assignments • Reduce diagnostic time with knowledge management • Reduce resolution time with asset and work order history
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help desk, track it, numara, customer management, best practices
    
Numara Software
Webinar Published By: Numara Software     Published Date: Jul 09, 2009
With Numara FootPrints for Customer Service, an award-winning, 100% web-based customer service management solution, you can deliver breakthrough service to customers throughout the world faster, and enhance the quality of your web-based service desk, with less effort than today, and at a low total cost of ownership. Learn more today!
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numara, footprints, service excellence, customer experience, hosting service
    
Numara Software
White Paper Published By: Oce Business Services     Published Date: Jun 24, 2009
In an economic climate that daily seems to underscore nature's law that only the fittest survive, what are some of the actions companies are taking to stay competitive? The majority of survey respondents indicate that the top two moves they are making include reducing operating expenses (51%) and improving cash flow (20%). More effectively controlling and managing document processes, can help meet these objectives.  This survey report investigates how respondents and their organizations are leveraging five document management activities - internal and outsourced - to reduce costs and reach financial goals.
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dpm, oce, document process management, lifecycle, document risks
    
Oce Business Services
White Paper Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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marketing, crm, customer relationship management, customer support, customer service
    
Online Insight
White Paper Published By: OpenText     Published Date: Dec 14, 2011
This white paper examines Enterprise Content Management challenges, solutions and benefits from an Energy industry perspective.
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large-scale, capital projects, energy, energy industry, content management
    
OpenText
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