Marketing Automation

Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.

Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.

While the overall economic perspective is looking brighter than it was a few months ago, retail banks are still looking to cut bottom line costs and reduce expenses wherever possible.

The Vertica Analytic Database is the only database built from scratch to handle today's heavy business intelligence workloads. In customer benchmarks, Vertica has been shown to manage terabytes of data running on extraordinarily low-cost hardware and answers queries 50 to 200 times faster than competing row-oriented databases and specialized analytic hardware. This document summarizes the key aspects of Vertica's technology that enable such dramatic performance benefits, and compares the design of Vertica to other popular relational systems.

If you are responsible for BI (Business Intelligence) in your organization, there are three questions you should ask yourself: - Are there applications in my organization for combining operational processes with analytical insight that we can't deploy because of performance and capacity constraints with our existing BI environment?

The Aberdeen Group reviews SAP's partnership with Crowdcast and how Crowdcast's Collective Intelligence Platform is used to monitor key risk indicators, helping enterprises course correct as events arise that may impact success.

ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.

Revenue assurance analysts at a top-tier US-based carrier studied this every day. Primarily focused on detecting fraud, revenue sharing contract violations and incomplete revenue collections, they had the need to query and analyze call detail record (CDR) databases that grow by millions of new CDRs every day.

In a world of growing data volumes and shrinking IT budgets, it is critical to think differently about the efficiency of your database and storage infrastructure. The Vertica Analytic Database is a high-performance, scalable and cost-effective solution that can bring dramatic savings in hardware, storage and operational costs.

For over a decade, IT organizations have been plagued by high data warehousing costs, with millions of dollars spent annually on specialized, high-end hardware and DBA personnel overhead for performance tuning. The root cause: using data warehouse database management (DBMS) software, like Oracle and SQLServer that were designed 20-30 years ago to handle write-intensive OLTP workloads, not query-intensive analytic workloads.

How the Vertica Analytic Database is powering the new wave of commercial software, SaaS and appliance-based applications and creating new value and competitive differentiation for solution developers and their customers.

Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.

Cloud computing is ushering in a new era of analytic data management for business intelligence (BI) by enabling organizations to analyze terabytes of data faster and more economically than ever before. The key change: cloud database software is provisioned within minutes, without data center overhead, and it's licensed on an on-demand basis.

With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .

The benefits of automation are clear, but how do they translate-in hours and dollars saved-in the real world? To help IT professionals find out, Kaseya has teamed with Ziff Davis Enterprise to present this fact filled white paper on making the case for Automation.

This white paper provides an in-depth look at the unique business search needs of today’s commercial enterprises and government agencies.

Discover why traditional software and custom coding solutions are obsolete when solving integration problems in a SaaS environment and how they’re rapidly being replaced by Integration Appliances that use “configuration, not coding” to quickly integrate your SaaS applications with your business-critical data.

Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.

Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.

The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.

Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.

This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.

The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.