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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 26 - 50 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : 
linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : 
linkedin, lead generation, brand awareness, marketing strategy, sales pipeline
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
Tags : 
best practices, marketing automation
    
TheMarketingScope
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
Free Offer Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : 
content marketing, lead generation, market research, market strategy, marketing automation
    
TheMarketingScope
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Learn how you can decrease downtime, introduce new products faster, and foster innovation with Cisco's Connect Factory.
Tags : 
industrial enterprise, manufacturing, connected factory, convergence, automation
    
Cisco
Webinar Published By: Cisco     Published Date: Aug 27, 2015
See how factories, utility companies, railroads, and other organizations are taking advantage of Internet of Things technology.
Tags : 
connected factory, internet of things, iot solutions, data management, convergence
    
Cisco
White Paper Published By: Cisco     Published Date: Aug 27, 2015
This kit offers everything needed to connect, secure, and analyze a manufacturing floor, to evaluate the benefits of a connected factory before launching factory-wide.
Tags : 
connected factory, starter kit, manufacturing process management, programmable logic controllers, plcs
    
Cisco
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
Webinar Published By: IBM     Published Date: Jul 09, 2015
Learn how automating application release and deployment can speed time to market, drive down costs and reduce risk.
Tags : 
application release, application deployment, devops, software delivery, automating applications
    
IBM
White Paper Published By: IBM     Published Date: Jul 08, 2015
This book defines the basics of application release and deployment, and provides best practices for implementation with resources for a deeper dive.
Tags : 
application integration, life cycle, software deployment, automation, itil
    
IBM
Case Study Published By: IBM     Published Date: Jul 08, 2015
This survey explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
Tags : 
survey, data-driven report, test automation, mobile testing, testing experience
    
IBM
White Paper Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : 
followanalytics, push marketing, push messaging, messaging, mobile marketing
    
FollowAnalytics
White Paper Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : 
conceptshare, market intelligence, business intelligence, strategy, big data
    
ConceptShare
White Paper Published By: IBM     Published Date: May 18, 2015
How "delivering fast" companies use DevOps to consistently deliver software every one-to-three weeks while also achieving high levels of quality and achieving business goals.
Tags : 
software delivery, software development, application development, devops, cycles times
    
IBM
White Paper Published By: IBM     Published Date: May 18, 2015
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
Tags : 
cloud applications, mobility, application integration, customer feedback, software defined environments
    
IBM
White Paper Published By: IBM     Published Date: May 18, 2015
Learn how to deliver higher quality software by increase the efficiency and effectiveness of your testing processes while reducing testing downtime and testing cost.
Tags : 
service virtualization, testing downtime, testing costs, testing processes, software delivery
    
IBM
White Paper Published By: IBM     Published Date: May 18, 2015
In this eBook, we share how IBM software and solutions can help an organization manage quality and begin testing SAP solutions and the integrations they depend on earlier, continuously, while testing smarter.
Tags : 
sap solutions, application integration, software delivery, application management, enterprise application
    
IBM
White Paper Published By: Marketo     Published Date: Mar 23, 2015
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
Tags : 
marketo, siriusdecisions, marketing automation, marketing automation platforms, map
    
Marketo
Free Offer Published By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
Tags : 
marketo, new marketing trends, marketing trends, social marketing, mobile marketing
    
Marketo
White Paper Published By: Kaseya     Published Date: Mar 12, 2015
TechValidate invited over 6,300 IT Professionals to participate in a survey and provide insight about the current Backup and Disaster Recovery landscape.
Tags : 
backup, disaster recovery, it challenges, it solutions, automated data management
    
Kaseya
White Paper Published By: TheMarketingScope     Published Date: Jan 22, 2015
A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.
Tags : 
bridgeline digital, bridgeline, cms, content management system, engagement
    
TheMarketingScope
White Paper Published By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : 
trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
White Paper Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : 
brightedge, content marketing, data analytics, marketing data, marketing platform
    
BrightEdge
Free Offer Published By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : 
teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation
    
Teradata
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