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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 176 - 179 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : 
marketing, crm, customer relationship management, customer support, customer service
    
Online Insight
White Paper Published By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
Tags : 
business process automation, data integration, data quality, information management, customer service
    
IBM
White Paper Published By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Tags : 
crm, customer relationship management, smb, small business networks, customer service
    
NetSuite
White Paper Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Tags : 
analytics, predictive analytics, marketing strategy, customer research, market trends
    
Customer Chemistry
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