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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 126 - 150 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: Ultraseek     Published Date: Mar 07, 2008
This white paper provides an in-depth look at the unique business search needs of today’s commercial enterprises and government agencies.
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ultraseek, search, search engines, ebusiness, marketing automation
    
Ultraseek
White Paper Published By: Cast Iron Systems     Published Date: Feb 14, 2008
Discover why traditional software and custom coding solutions are obsolete when solving integration problems in a SaaS environment and how they’re rapidly being replaced by Integration Appliances that use “configuration, not coding” to quickly integrate your SaaS applications with your business-critical data.
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saas, software as a service, erp, scm, crm
    
Cast Iron Systems
Webinar Published By: Fathom SEO     Published Date: Feb 06, 2008
Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
Tags : 
video, sales presentation, lead generation, videos, sales pitch
    
Fathom SEO
White Paper Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
Tags : 
video marketing, youtube, online video, online movie, online sales
    
Fathom SEO
White Paper Published By: Fathom SEO     Published Date: Jan 28, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
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seo, search engine, sem, search marketing, search engine marketing
    
Fathom SEO
White Paper Published By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm
    
Vendor Guru
White Paper Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media
    
Cymfony
White Paper Published By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
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blogs, branding, blog, social media, sales & marketing software
    
Cymfony
White Paper Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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sales & marketing software, marketing automation, ebusiness, customer interation service, public relations
    
Cymfony
Free Offer Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management
    
Blue Valley Telemarketing
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Read this whitepaper to learn how top 8 ways video conferences are helping companies improve their business advantage.
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video conferencing, business intelligence, collaboration management, forbes insights, online conferencing methods
    
Cisco
White Paper Published By: Cisco     Published Date: Aug 27, 2015
Gartner's evaluation of 16 contact center infrastructure (CCI) vendors in its 2015 CCI Magic Quadrant report.
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contact center infrastructure, unified communication, infrastructure management, crm, customer relationship management
    
Cisco
White Paper Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
White Paper Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization
    
XMPie, A Xerox Company
White Paper Published By: SAP     Published Date: Mar 29, 2011
Learn how leveraging a defined, repeatable sales process enables both sales and marketing organizations to drive consistent, and therefore more predictable, behavior and results. If your organization has a defined sales process, you can track your ability to successfully execute that process.
Tags : 
sap, revenue stream, advanced analytics, crm, marketing automation
    
SAP
White Paper Published By: SAP     Published Date: Mar 29, 2011
Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.
Tags : 
marketing analytics, sap crm, customer satisfaction, ebusiness, marketing automation
    
SAP
White Paper Published By: Kingston     Published Date: Feb 15, 2011
Learn how to balance the positive and negative effects of memory utilization in virtual infrastructures to better handle system workload and priority--while improving server utilization
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virtualization, memory overcommitment, memory performance, memory reclamation, vmware
    
Kingston
White Paper Published By: M3 Consulting, Inc.     Published Date: Feb 03, 2011
Offshoring Is a Cost Effective Solution to Your IT Needs
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software design, application development, web design, offshoring, it solutions
    
M3 Consulting, Inc.
White Paper Published By: Gartner, Inc     Published Date: Oct 28, 2010
New technologies emerge every day, but not all of them pay off, and adopting them too early might be risky for your organization.
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emerging trends, emerging technologies, hype cycle, new technologies, it trends
    
Gartner, Inc
White Paper Published By: xmannnnn     Published Date: Aug 06, 2010
Ultra High Speed Internet, TV and local/long distance phone services combined into 1 superior service.
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active directory, bandwidth management, convergence, distributed computing, ethernet networking
    
xmannnnn
White Paper Published By: Quocirca     Published Date: Oct 17, 2009
Managed print services (MPS) offer organisations the opportunity to control costs, reduce the complexity of managing a heterogeneous infrastructure and improve business processes. With many organisations striving to do more with less, MPS can cut both capital and operational expenses. Now is the time to tackle the huge cost and productivity drain represented by an unmanaged print environment. MPS passes control of this complex infrastructure to the experts leaving an organisation to focus on its core business competencies.
Tags : 
quocirca, data loss, encryption, data security, laptops
    
Quocirca
White Paper Published By: IBM     Published Date: Aug 28, 2009
You've already taken basic cost-cutting steps and saved the easy money. You know that you need to dig deeper. But where should you start? What's killing your IT budget?
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storage expansion, system complexity, hardware sprawl, reliability, scalability
    
IBM
Live Event Published By: IBM     Published Date: Aug 28, 2009
Use the IDS Low Administration ROI tool to assess potential savings and expenses in deploying IBM Informix Dynamic Server 11.
Tags : 
roil, ibm, ibm informix dynamic server, minimize administration time and cost, assess potential savings and expenses
    
IBM
White Paper Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
Tags : 
email marketing, personalization, customization, personalize, customize
    
Clearvale by BroadVision
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