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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
Results 101 - 125 of 179Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : 
marketing, unica, technology, adoption, customer intelligence
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
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marketing, map, marketing automation, sirius assesments, unica
    
IBM
Free Offer Published By: Flashmaps     Published Date: Aug 16, 2011
Convert your databases into useful geospatial information in a snap! Interactive area maps of the world, USA, Canada, states, counties and more!
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flash maps, interactive maps, real-estate maps, world map, city map
    
Flashmaps
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Improve your social CRM efforts and learn the benefits of the social business model.
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focus crm, social business, customer relationship management, social business strategy, social crm
    
Focus CRM
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.
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focus crm, customer relationship management, marketing, sales, comparison guide
    
Focus CRM
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.
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focus crm, on-demand crm implementation, customer relationship management, best practices, sales
    
Focus CRM
White Paper Published By: Focus CRM     Published Date: Aug 04, 2011
Focus Experts share their 2011 predictions for CRM.
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focus crm, customer relationship management, 2011 trends, sales, marketing
    
Focus CRM
White Paper Published By: SAP     Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
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sap, economist intelligence unit, operations, production, visibility
    
SAP
White Paper Published By: SAP     Published Date: Apr 14, 2011
Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.
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mobile display, melissa parrish, mobile marketers, tracking, audience fragmentation
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
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brand value, sap, branding, brand strength, customer experience
    
SAP
White Paper Published By: SAP     Published Date: Mar 28, 2011
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
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sap bcm, sap crm, cebp, customer relationship management, marketing automation
    
SAP
White Paper Published By: SAP     Published Date: Feb 14, 2011
Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.
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crm, forrester, finance, insurance, lead management
    
SAP
White Paper Published By: Experian QAS     Published Date: Dec 13, 2010
While the overall economic perspective is looking brighter than it was a few months ago, retail banks are still looking to cut bottom line costs and reduce expenses wherever possible.
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banking/accounting/financial, contact data quality and retail banks, customer relationship management, marketing automation, database development
    
Experian QAS
White Paper Published By: Vertica     Published Date: Aug 16, 2010
The Vertica Analytic Database is the only database built from scratch to handle today's heavy business intelligence workloads. In customer benchmarks, Vertica has been shown to manage terabytes of data running on extraordinarily low-cost hardware and answers queries 50 to 200 times faster than competing row-oriented databases and specialized analytic hardware. This document summarizes the key aspects of Vertica's technology that enable such dramatic performance benefits, and compares the design of Vertica to other popular relational systems.
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vertica, ec2, elastic, cloud computing, workflow
    
Vertica
White Paper Published By: Vertica     Published Date: Aug 15, 2010
If you are responsible for BI (Business Intelligence) in your organization, there are three questions you should ask yourself: - Are there applications in my organization for combining operational processes with analytical insight that we can't deploy because of performance and capacity constraints with our existing BI environment?
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business intelligence, vertica, aggregated data, olap, rolap
    
Vertica
White Paper Published By: Crowdcast     Published Date: Apr 30, 2010
The Aberdeen Group reviews SAP's partnership with Crowdcast and how Crowdcast's Collective Intelligence Platform is used to monitor key risk indicators, helping enterprises course correct as events arise that may impact success.
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crowdcast, cpg, key risk, businessobjects, grc
    
Crowdcast
Case Study Published By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
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atg, condis, multi channel management, mcm, online shopping
    
ATG, Inc.
White Paper Published By: Vertica     Published Date: Mar 15, 2010
Revenue assurance analysts at a top-tier US-based carrier studied this every day. Primarily focused on detecting fraud, revenue sharing contract violations and incomplete revenue collections, they had the need to query and analyze call detail record (CDR) databases that grow by millions of new CDRs every day.
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vertica, ec2, cdr, elastic, saas
    
Vertica
White Paper Published By: Vertica     Published Date: Mar 15, 2010
In a world of growing data volumes and shrinking IT budgets, it is critical to think differently about the efficiency of your database and storage infrastructure. The Vertica Analytic Database is a high-performance, scalable and cost-effective solution that can bring dramatic savings in hardware, storage and operational costs.
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vertica, ec2, cdr, elastic, saas
    
Vertica
White Paper Published By: Vertica     Published Date: Feb 20, 2010
For over a decade, IT organizations have been plagued by high data warehousing costs, with millions of dollars spent annually on specialized, high-end hardware and DBA personnel overhead for performance tuning. The root cause: using data warehouse database management (DBMS) software, like Oracle and SQLServer that were designed 20-30 years ago to handle write-intensive OLTP workloads, not query-intensive analytic workloads.
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vertica, ec2, cdr, elastic, saas
    
Vertica
White Paper Published By: Vertica     Published Date: Feb 01, 2010
How the Vertica Analytic Database is powering the new wave of commercial software, SaaS and appliance-based applications and creating new value and competitive differentiation for solution developers and their customers.
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vertica, ec2, cdr, elastic, saas
    
Vertica
White Paper Published By: Catapult     Published Date: Apr 23, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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saas, software-as-a-setvice, on-demand, catapult, on-premise application
    
Catapult
White Paper Published By: Vertica     Published Date: Dec 01, 2008
Cloud computing is ushering in a new era of analytic data management for business intelligence (BI) by enabling organizations to analyze terabytes of data faster and more economically than ever before. The key change: cloud database software is provisioned within minutes, without data center overhead, and it's licensed on an on-demand basis.
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vertica, ec2, elastic, cloud computing, ad-hoc
    
Vertica
White Paper Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms
    
BrightCove
White Paper Published By: Kaseya     Published Date: Sep 04, 2008
The benefits of automation are clear, but how do they translate-in hours and dollars saved-in the real world? To help IT professionals find out, Kaseya has teamed with Ziff Davis Enterprise to present this fact filled white paper on making the case for Automation.
Tags : 
kaseya, it automation, cio, helpdesk, monitoring
    
Kaseya
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