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Customer Relationship Management

Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
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White Paper Published By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
Tags : 
custom service, contact center, supporting technology, customer service trends, best practices
    
Salesforce.com
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
The role of customer service is one that is valued and well understood by many organizations. However, making the leap from correlating customer service activities with overall performance results to investing in strategies that deliver top-notch results is increasingly becoming a key differentiator. Top performing businesses have long understood the financial ramifications of a satisfied and engaged customer and continue to act on developing a profitable model to engage, interact, and win with their key customers. This document will highlight the financial link between better customer service and increased company profitability. It will also highlight several best practices that help organizations convert their service businesses from a cost center into a profit center.
Tags : 
logmein, aberdeen group, customer service, customer support, roi
    
LogMeIn Rescue
White Paper Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with multiple, integrated communications channels, and they need to be dedicated to delivering the best customer experience regardless of the support request.
Tags : 
logmein, customer experience, customer support, support, support desk
    
LogMeIn Rescue
White Paper Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
For companies that sell products or services that require technical support, the support customers receive might be the only personal experience they can use to gauge their satisfaction with an organization. Since, for many of these organizations, customer satisfaction directly affects revenue, measuring customers’ satisfaction with the service experience and the services provided is extremely important as it enables these organizations to manage and improve the customer experience. This HDI Research Corner report reveals the findings from 264 support organizations that provide technical support for the services or products used by customers.
Tags : 
logmein, hdi research corner, customer satisfaction, customer support, support services
    
LogMeIn Rescue
White Paper Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
Customer service has evolved from a reactive activity viewed largely as a cost center-based tactical necessity, to a proactive management task that can in many ways set a company apart from the competition. At the same time, the channels by which customers receive support are growing and fragmenting very rapidly. The telephone is still the primary mode of support, but is steadily declining as text, social media, chat, knowledge bases, email and online communities provide new avenues for customers to get the help they need. Some organizations are embracing this evolution by implementing technologies that enable them to interact with customers regardless of the channel or the device they’re using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals.
Tags : 
logmein, infoworld, customer service, customer support, support
    
LogMeIn Rescue
White Paper Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.
Tags : 
logmein, remote support, remote support tool, support desk, remote support solutions
    
LogMeIn Rescue
Webinar Published By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
Tags : 
servicenow, enterprise it, service automation, applications, webinar
    
ServiceNow
Webinar Published By: ServiceNow     Published Date: Oct 18, 2013
Certifying the accuracy of a CMDB with inconsistent, manual methods is unreliable. ServiceNow's built-in data certification gives you the ability to automate the process. Learn how data certification works with the ServiceNow CMDB to deliver a trustworthy single system of record you can rely on.
Tags : 
configuration management, data certification, product management, servicenow, enterprise it cloud
    
ServiceNow
White Paper Published By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
Tags : 
ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : 
financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Tags : 
enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Connect with Your Connected Customers
Tags : 
process of delivery, generation c, deliver to right customers, enterprise marketing management, emm
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Three steps toward building stronger customer relationships
Tags : 
social media, social media hype, social media marketing, customer relationships, building relationships
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Make the Most of Your Marketing Connections
Tags : 
enterprise marketing management, emm, reactive planning, tactical focus, connect with customers
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics
    
IBM
White Paper Published By: Scribe     Published Date: Oct 09, 2013
Today’s customers are empowered with information – if they want to know something, they can look it up in an instant. Having information they need at their fingertips is expected. Having information at the ready – whether your sales or service personnel are in the field or in the office – is no longer a competitive advantage, it’s expected and required. In this whitepaper, you will learn how Scribe’s customer data integration solutions and connectors let you put customer information where it needs to go quickly and easily. Don’t be that business who makes their customers wait for answers!
Tags : 
scribe, scribe software, data, data integration, business systems integration
    
Scribe
White Paper Published By: Scribe     Published Date: Oct 09, 2013
The State of Customer Data Integration 2013 survey report is based on over 900 responses ranging from independent business and IT leaders to Scribe's data integration channel partners. Overall results reveal that today's businesses are still on the journey to connect their core business systems and deliver customer data to their users across the business. Customer data should be free-flowing across all business touch points to enable companies to run faster, do more, and at lower cost.
Tags : 
scribe, scribe software, data, data integration, business systems integration
    
Scribe
White Paper Published By: LogMeIn     Published Date: Sep 04, 2013
Organizations are implementing technologies that enable them to interact with customers regardless of the channel or the device they’re using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals. Click here to find out how.
Tags : 
service and support, customer support, imperative, technologies, online support
    
LogMeIn
White Paper Published By: Seamless     Published Date: Jun 18, 2013
HP’s $8 billion write-down. A disappointing IPO from Facebook, Groupon’s famous flameout. These watershed moments have crystallized what we’ve known for a while: Fluff can no longer trump sound operations in terms of a company’s valuation. Organizations must be built on an empirically firm foundation to flourish. And everyone – from investors on Wall Street to customers on Main Street to the SEC– is looking at companies with more scrupulous eyes.
Tags : 
automation, growth, efficiency, software, process management
    
Seamless
Webinar Published By: TIBCO     Published Date: May 15, 2013
In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Learn what you should take into account when preparing your integration initiatives.
Tags : 
integration, customer, cloud, customer relationships, customer service
    
TIBCO
Free Offer Published By: LogMeIn     Published Date: May 01, 2013
This document will highlight the financial link between better customer service and increased company profitability. It will also highlight several best practices that help organizations convert their service businesses from a cost center into a profit center.
Tags : 
customer service, logmein, customer service cost, roi, call center
    
LogMeIn
White Paper Published By: Genesys     Published Date: Apr 25, 2013
In this paper, we’ll look at how investing in the right contact center solution can help transform your enterprise and enhance your business outlook.
Tags : 
contact center, customer service, contact center technology, process optimization, performance
    
Genesys
White Paper Published By: Genesys     Published Date: Apr 25, 2013
Adopting a proactive approach to customer service has the potential to attract customers rather than losing them, to drive growth and innovation instead of hindering both.
Tags : 
customer service, cast study, change mangement, service, oriented
    
Genesys
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