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Customer Relationship Management
Customer Relationship Management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system.
White Paper Published By: LogMeIn
Published Date: Apr 17, 2015
This whitepaper provides information on how users are bringing their devices and applications to work for simpler, faster, and better ways to communicate and collaborate.
White Paper Published By: IBM
Published Date: Mar 10, 2015
This white paper reviews the finding of recent Heavy Reading research into wireless CSP attitudes to and plans for driving customer loyalty through control of network service quality
White Paper Published By: Plantronics
Published Date: Mar 09, 2015
This whitepaper gives you the key 10 steps will provide you with a framework for planning, deploying and enhancing the audio element of your communications strategies.
White Paper Published By: Plantronics
Published Date: Mar 09, 2015
This Guide takes you through the three pillars of SoundScaping and shows you how to optimise smarter working by applying the Acoustic Intelligence Framework.
White Paper Published By: Corvisa LLC
Published Date: Feb 13, 2015
This whitepaper presents new study findings on current consumer hot buttons, identifies what’s still broken when it comes to customer service, and highlights the industries and businesses that know how to get it right.
White Paper Published By: Socialbakers
Published Date: Feb 11, 2015
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
White Paper Published By: LogMeIn
Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
White Paper Published By: BI WORLDWIDE
Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
White Paper Published By: BI WORLDWIDE
Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
White Paper Published By: BI WORLDWIDE
Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
White Paper Published By: SAS
Published Date: Nov 10, 2014
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
White Paper Published By: IBM
Published Date: Nov 07, 2014
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
White Paper Published By: Bazaarvoice
Published Date: Nov 05, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
White Paper Published By: Bazaarvoice
Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
White Paper Published By: Bazaarvoice
Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
White Paper Published By: Bazaarvoice
Published Date: Nov 05, 2014
In this new whitepaper, we’ll show you how banks that embrace this social opportunity are deepening relationships with customers and driving business. We’ll share tips and success stories of retail banks.
White Paper Published By: Bazaarvoice
Published Date: Nov 05, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
Webinar Published By: Bazaarvoice
Published Date: Nov 05, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Webinar Published By: Bazaarvoice
Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.