Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change.
HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Do you know your people as well as you know your customers?
Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people.
Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people.
Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights.
These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service.
To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you.
Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive
• Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day
• Traffic and sales analysis for better staff allocation and marketing-event planning
• Store heatmap analysis for more precise merchandise placement and product promotion
From protecting customer experience to preserving lines of revenue, IT operations teams face increasingly complex responsibilities and are responsible for preventing outages that could harm the organization. As a Splunk customer, your machine data platform empowers you to utilize machine learning to reduce MTTR. Discover how six companies utilize machine learning and AI to predict outages, protect business revenue and deliver exceptional customer experiences.
Download the e-book to learn how:
Micron Technology reduced number of IT incidents by more than 50%
Econocom provides better customer service by centralizing once-siloed analytics, improving SLA performance and significantly reducing the number of events
TransUnion combines machine data from multiple applications to create an end-to-end transaction flow
Published By: Cohesity
Published Date: Aug 24, 2018
WestLotto is Germany’s largest lottery provider and the control centre for the transnational lottery Eurojackpot including 18 European countries. The company has been in operation for more than 60 years.
The 350 employees at the WestLotto headquarters in Münster look after more than 3,300 sales outlets and the internet gaming platform “westlotto.de”. These sales channels offer lottery products such as LOTTO 6aus49, instant lotteries and the Eurojackpot.
In 2017, WestLotto processed nearly 187 million game transactions.
Download this case study to find out how WestLotto reduced backup and recovery times by up to 98% with Cohesity’s hyperconverged secondary storage system.
Digital business is changing business models – and how we conduct business.
It is both connecting and blurring the lines between the digital and physical worlds.
It is changing how businesses communicate, transact and interact with customers,
suppliers and partners. And it is accelerating the pace of business, in a world
already operating 24/7.
Over the past few years, improvements in mobile devices, Wi-Fi, and
cloud computing have made mobile point of sale (POS) solutions
e ective and a ordable for businesses of all sizes.
Tablets have emerged as the most popular platform for mobile POS
solutions, and you may have already heard the buzz about them.
There’s a reason for all the hullaballoo. In addition to integrating
payments and making retail transactions more e cient than using
a traditional electronic cash register (ECR), tablet POS solutions can
provide robust management data.
A tablet POS solution makes sense for many retailers, particularly if
you’re looking to:
• replace an ECR or want to have a mobile POS in place on opening day
• unlock new pro t-making and cost-saving opportunities
• expand your business
• keep pace with ever-changing customer expectations
Figuring out which tablet POS solution is the best for your business
may seem like a huge challenge. But don’t worry. Taking the right
approach, by using too
Published By: MuleSoft
Published Date: Nov 27, 2018
“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft
Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.
In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.
Download this eBook to learn:
How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag
Published By: MuleSoft
Published Date: Nov 27, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems.
Read this eBook to discover:
Why existing approaches are not sufficient for the pace of digital transformation that retail demands
How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers
How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Today, mobility is no longer a trend. It’s the new reality — and it is reshaping the enterprise. Gone are the days of employees tethered to desktop computers, and they’re no longer dependent on an Ethernet or wi-fi connection to work remotely. More and more enterprise employees are conducting daily work transactions on mobile devices. Mobility surged to 1.3 billion workers in 2015, continuing a 33 percent growth trend since 2010. These mobile workers aren’t limiting themselves to a single device, either. In just the last year, the number of devices managed by enterprises grew an incredible 72 percent.
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. It analyzes the results from a user survey, conducted on SAP's behalf by IDC, that explores these issues.
Business Spend Management Improves Visibility and Control Over Spend for Financial Leaders
Closing the books can be a tedious, manual process when accrual balances don’t match AP balances and a backlog of invoices cause an increase in resource hours.
Get insight on how Salesforce and Ionis Pharmaceuticals leverage business spend management to streamline the financial close.
Read this eBook to learn how to:
• Automate spend processes to cut heavy manual workloads
• Gain full visibility and control over spend
• Move from transactional “spreadsheet jockey” to strategic management
• Minimize risk associated with missed accruals
Visibility remains a huge challenge for CFOs in today’s dynamic and ever-evolving business environment.
A study of more than 500 CFOs and senior finance executives conducted by the Economist Intelligence Unit (EIU) and commissioned by Coupa, reveals that more than 60 percent of CFOs lack complete visibility into the transactions within their organization. Sound familiar?
Read the report to learn how CFOs are responding in a rapidly evolving world where new technologies, uncertainty, and emerging threats abound. The report also includes five qualitative interviews with the CFOs from Ally Financial, Driftwood Acquisitions and Development, Hays, Micron Technologies, and Zendesk.
In midsize and large organizations, critical business processing continues to depend on relational databases including Microsoft® SQL Server. While new tools like Hadoop help businesses analyze oceans of Big Data, conventional relational-database management systems (RDBMS) remain the backbone for online transaction processing (OLTP), online analytic processing (OLAP), and mixed OLTP/OLAP workloads.
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations?
Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and
The Connected Customer is an individual who is intimately connected
to the data, outcomes, decisions, and staff associated with any
relationship to an organization. This intensely personal connection is
not just a matter of the most recent transaction, but represents a
combination of connected data, connected analytics, and collaborative
decisions associated with improving the customer’s relationship with
the organization over time.
In this report, Blue Hill explores the key traits associated with
supporting the Connected Customer through the Internet of Things,
and provides guidance on why the Internet of Things will be essential
across the general business landscape.
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.