Hear the highlights from industry leaders presented their experience in digital transformation at Reinventing Financial Services 2019. Hearing from executives leading IT, operations, and lines of business from companies such as USAA, Bank of America, HSBC, Prudential, and many others in this session, we’ll cover the strategies and tactics for building the platforms necessary for reinventing customer experience, empowering employees and creating te
Published By: CrowdStrike
Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019
Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs).
The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks.
Download the Cyber Intrusion Casebook to learn:
• The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments
• Key takeaways — based on the CrowdStrike Services team’s extensive experience
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
Published By: SuccessFactors
Published Date: Aug 29, 2012
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
Powerful IT doesn’t have to be complicated. Hyperconvergence puts your entire virtualized infrastructure and advanced data services into one integrated powerhouse. Deploy HCI on an intelligent fabric that can scale with your business and you can hyperconverge the entire IT stack. This guide will help you: Understand the basic tenets of hyperconvergence and the software-defined data center; Solve for common virtualization roadblocks; Identify 3 things modern organizations want from IT; Apply 7 hyperconverged tactics to your existing infrastructure now.
Health care costs are already out of control. You’ve tried everything you can think of to reduce costs, but nothing seems to work. Learn where the real problem lies and what you can do about it by rethinking your approach.
• Learn why the usual tactics do little to contain costs
• See how carrier choice and location impact cost
• Get educated on new approaches that contain costs
The Enterprise Strategy Group (ESG) characterizes traditional security tactics as a "messy independent array of independent technologies." A decade ago, this could suffice, but it's no match for today's requirements. Read how an integrated, threat-focused approach can help.
The stats, risks, and tactics you need to shape your mobile strategy are in this definitive guide!
We’ve compiled all the stats you need from first- and third-party surveys. We’ve identified the key risks. And, we’ve outlined the tactics you can put in place. With this definitive guide, you will have everything you need to shape a mobile strategy that succeeds.
Get this guide now.
Marketing leaders are asking their analytics teams to provide better insights
into customers, prospects and journeys, and a more accurate assessment
of the impact of marketing tactics. Use this research to find a digital
marketing analytics tool to support your needs.
This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data
science practitioners, and other digital marketing leaders involved in the selection of systems to
support marketing analytics requirements.
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we
reached out to 1,165 digital marketers in enterprise companies in the United States,
Canada, the United Kingdom, France, and Germany, with an average company size
of more than 7,000 employees. We’ve also gathered information and insights from
leaders in several industries regarding their specific challenges, priorities, and tactics.
In this report, we use this data to help companies at all levels of maturity successfully
transform into an experience business. We hope you find it valuable.
Marketing leaders are asking their analytics teams to provide better insights
into customers, prospects and journeys, and a more accurate assessment
of the impact of marketing tactics. Use this research to find a digital
marketing analytics tool to support your needs.
Adversaries and defenders are both developing technologies
and tactics that are growing in sophistication. For their part,
bad actors are building strong back-end infrastructures
with which to launch and support their campaigns. Online
criminals are refining their techniques for extracting money
from victims and for evading detection even as they continue
to steal data and intellectual property.
This case study explores how Land Rover BAR has sharpened its competitive edge with a VxRail Appliance to accelerate collaboration on boat development and honing sailing tactics.
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
Published By: Teradata
Published Date: Jul 07, 2015
As cyber security challenges continue to grow, new threats are expanding exponentially and with greater sophistication—rendering conventional cyber security defense tactics insufficient. Today’s cyber threats require predictive, multifaceted strategies for analyzing and gaining powerful insights into solutions for mitigating, and putting an end to, the havoc they wreak.
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
• how to get started and use programmatic tactics that work
• insider secrets to boost ROI and improve campaigns
• potential pitfalls to watch out for
• guidelines for measurement and analytics
This technical case study addressing key and certificate security issues is designed for security conscious enterprises to understand real-life attack scenarios that threaten their businesses in today’s world. This white paper demonstrates a recent attack that used cryptographic keys and digital certificates as well as guidance on how to protect certificates and keys and quickly discover and remediate breaches. This paper should be read by more technical IT security sta? who are interested in detailed attack methods and remediation tactics. The executive summary is intended for IT Security leaders (CISOs and their direct reports) and addresses the proof-of-concept attack impacts on the business.
Enterprises, beware. Threat actors are continuing to eye businesses for high returns on investment in Q1 2019, breaching infrastructure, exfiltrating or holding data hostage, and abusing weak credentials for continued, targeted monitoring. From a steadfast increase of pervasive Trojans, such as Emotet, to a resurgence of ransomware lodged against corporate targets, cybercriminals are going after organizations with a vengeance.
Yet every cloud has a silver lining, and for all the additional effort thrown at businesses, consumer threats are now on the decline. Ransomware against consumers has slowed down to a trickle and cryptomining, at a fever pitch against consumers this time last year, has all but died. Interestingly, this has resulted in an overall decline in the volume of malware detections from Q4 2018 to Q1 2019.
While threat actors made themselves busy with challenging new victims, they ensnared targets in the old ways, using tried-and-true malspam and social engineering tactic
Learn how organisations can set their sales teams up for success.
Chapters include:
- Buyer 2.0: The way people buy has changed
- The role of content and conversations in today’s buying and selling process
- Why and how sales reps need to tap into data for smarter selling
If you aren’t tapping into social selling, you’re missing out. Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. Social doesn’t replace email. Cold calls aren’t dead. These tactics all have their time and place, but social represents the most exciting channel that sales has had in a long time to stay connected and informed.
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
