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sales through branding

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Published By: Microsoft Dynamics     Published Date: Oct 20, 2015
For the record, we don't think your brand ’sux‘. In today's social and mobile world, you may encounter negative sentiment at some point during the life of your business. In our latest e-book Your Brand Sux, we focus on how to reap the rewards of customer feedback on social, even if it isn't always positive. Things you'll learn: - Tracking brand sentiment - Tips to improve engagement - Best practices for global brands - And more tips for developing amazing customer experiences
Tags : 
brand communication, microsoft crm, microsoft dynamics, crm online, tips to improve engagement, developing customer experience, best practices for global brands, best crm online, salesforce, tracking brand sentiment, social media branding, software for branding, your brand sux, customer management software, software for marketing, sales productivity, sales through branding, branding through social media, digital branding, branding online
    
Microsoft Dynamics
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : 
godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
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