Published By: Kustomer
Published Date: Sep 13, 2019
To succeed in this new era of customer service, retailers must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
As rising consumer expectations ramp up reputational risk, retailers need to keep up to date with regulatory developments. This report provides a comprehensive overview.
Read the report to find out:
• what customers care about that could affect your reputation
• which regulations you must comply with to manage reputational and financial risk
• why brand and reputation is a top concern for UK CEOs.
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations.
Read the report to understand:
• how consumer expectations are shifting on the topic of digital trust
• how well the priorities of consumers and security executives align
• what it takes for consumers to stay with a brand when things go wrong.
In order to give their commercial customers the best prices and most flexible purchasing options possible, Floor & Decor offers lines of credit through their preferred credit provider, CIT. To fully leverage and scale this partnership, Floor & Decor needed a way to quickly check credit availability in their retail stores on demand. It also needed to generate invoices to send to their commercial customers while providing assignment notices to CIT.
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business that breaks through organizational silos.
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
Published By: Kustomer
Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
Published By: Kustomer
Published Date: Aug 27, 2019
UNTUCKit wanted to ensure their stellar shopping experience was supported across every customer touchpoint, especially support. But the growing UNTUCKit team was spread across multiple platforms, without visibility into customer history or lifetime value. Learn how Kustomer enabled them to deliver exceptional service while increasing agent efficiency by 25%.
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives.
This paper explores:
• Customer Voices: a look at three customers experiences working and thriving with GCP cloud
• Shopping trends and forecasts for 2019
• What’s on offer with Rackspace and our Fanatical Experience™
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer.
In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
The Spice House has a long history of pioneering how spices are
sold. Since 1957, its flagship brick-and-mortar location has been a
go-to hub for grabbing a cup of coffee and taking in the full spice
experience—smelling, grinding, tasting, touching, and talkin’ spices
and their backstories with the owners.
Today, The Spice House sells more than 400 spices, blends, rubs, and
extracts across several retail locations and the ecommerce store. See
how Drip ecommerce CRM helps The Spice House bring a great instore
experience to their online space.
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
For the second year, we asked 500 panelists their
feelings and perceptions regarding the state of brickand-
mortar retail. The results may surprise you.
Our research found that, although sales associates are generally viewed
neutrally, specific sectors such as consumer electronics stores and momand-
pop shops have a positive perception.
Consumers seek out sales associates who are educated and able to
help them make an informed purchase. Our results also confirmed prior
reporting1 into the growing fluidity between e-commerce and traditional
retail. More than 75 percent of our panelists reported frequently browsing
online, then purchasing the product in-store. Sales associates who are
educated about the products in their store are more likely to sell more. Brands
that ensure that their sales teams have the proper product knowledge
maximize the likelihood that consumers will purchase from them.
When Q4 rolls around, people start hanging
Christmas lights, planning family gettogethers,
stocking up on booze for said
family get-togethers — and buying gifts.
It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small
businesses alike make or break their revenue goals, often making 20-30 percent of their annual
sales, according to the National Retail Federation. With the average holiday shopper purchasing
16 gifts during the season, wintertime is salestime.
We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday
season — and keep customers coming back for more.