Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1
Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
o With foot traffic falling and online shopping options growing, retailers must find new ways to “digitize” and understand real-world behavioral data—such as in-store browsing patterns, staff attentiveness, and specific product interest— in the same way that online retail utilizes big data to optimize online experiences. They must also find innovative ways to keep customers engaged with their brands, especially in expensive brick-and-mortar locations. In this environment, managing labor costs is critical, as these costs are second only to real estate. Assigning and enabling sales associates cost-effectively is key to profitability. Retailers have an opportunity to meet their challenges by putting new data and Internet of Things (IoT) technologies to work
Published By: Rackspace
Published Date: May 06, 2019
The retail sector is increasingly difficult and volatile. Enterprises must adopt easily available technology to liberate themselves from the daily grind and better focus on achieving their core business objectives. To be cost-effective in doing this, retailers turn to Google Cloud Platform, the most affordable, reliable, innovative and intuitive cloud platform in the world, to drive operational agility and optimization of application performance.
As the first managed services partner for Google Cloud Platform, and Google Cloud’s 2018 Global Migration Partner of the Year, Rackspace is helping retailers everywhere to accelerate innovation and cost savings, by taking over their intensive, day-to-day operations of the cloud.
This e-book looks at how different retail brands work with Rackspace to ensure smooth and easy migration and operation on Google Cloud, as well as to gain added value from Rackspace’s depth of knowledge and best practices to effectively tap Google Cloud Platform too
Published By: Rackspace
Published Date: May 28, 2019
Established organizations around the world are grappling with the dawn of the digital transformation (DX) economy as they find themselves disrupted by digital natives. In the digital age, traditional organizations risk being disrupted if they keep the status quo. For resource-constrained IT organizations, cloud services will be the foundation for their DX journey.
This IDC InfoBrief takes a closer look at the new infrastructural requirements of transforming organizations and how managed cloud services are enabling their DX journey – with three key industries in the spotlight:
• Retail – Retailers are expected to be significantly more mature in their cloud adoption in two years, and the next 12 months will see more deployments of hosted private cloud to support their business goals.
• Travel and Hospitality – Enterprises will invest in hosted private cloud and IaaS, and adopt cloud-based applications to gain positive business outcomes from supply chain, enhanced guest experience and p
For retailers and brands looking to
transform their customer experience
through improved in-store selling,
engagement and fulfillment, this buyers’
guide will help translate critical business
needs into prioritized criteria for point of
sale software selection.
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER.
In the world of retail, the customer is always right. That’s why retailers today must ensure their staff
is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in
stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers
expect retail associates to be empowered with accurate answers and attentive service.
Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless
experience for shoppers and keep them coming back. When retailers create an engaging experience,
customer interactions turn into transactions and occasional buyers turn into loyal brand advocates.
Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer
and employee interactions, efficiency and safety both in stores and warehouses – but which business
radio model is right for
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain.
Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
The retail industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined.
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence.
With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas.
HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
To better understand how companies are finding the unique, hybrid cloud architectures that best meet their needs, we interviewed executives at companies that had reduced or changed their use of managed or cloud IaaS or that chose to avoid the public cloud in the first place.
These companies include retail, social media, healthcare, financial services, and public sector companies. Some of these companies were born in the cloud while others transitioned from traditional IT infrastructures. Company sizes ranged from 300 employees to more than 300,000.
Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences that seamlessly blend the purchase journey.
Download this info-graphic now to learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.
Almost half of all retail purchasing journeys now involve a mobile device. This means shoppers have more choice, and exposure to more influencers that shape their buying decisions.
Download this info-graphic now to learn how consumers are evolving and how tools like Workplace by Facebook can help overcome these new challenges in the retail industry.
The things we buy increasingly reflect who we are. Apparel resale is big business. The rise of the pop-up outlet continues. And people are making more ethical or sustainable purchasing decisions.
Download this info-graphic now to learn how retailers are evolving and how tools like Workplace by Facebook can help them keep ahead of the competition.