What you will learn from this report:
• The opportunity of loyalty: two thirds of consumers are already members of at least one restaurant loyalty program
• What consumers look for in a restaurant loyalty program
• What puts consumers off joining loyalty programs in the first place
To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: • What rewards do guests most value in a restaurant loyalty program? • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? • What prevents them from joining a loyalty program? • Why do they leave a loyalty program or stop using it? • What’s their favorite restaurant loyalty program?