If you’re wondering whether you should really prioritize email
in your marketing—especially when new channels continually
emerge—consider this: 91 percent of marketing executives agree
that email is their most effective channel.1
Clearly, email isn’t just
here to stay, it’s the mainstay. And with the ability to personalize
and contextualize messages, upgrade mobile campaigns, and
better understand customer needs, email marketing has evolved
into a stronger and smarter version of its former self.
Published By: Zendesk
Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants.
The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
Download Putting Email Marketing in Context to learn:
- How to overcome common challenges of personalisation and email
- Best practices for implementing contextual email on a low budget
- How to measure the effect of your contextual marketing campaigns
Published By: Proofpoint
Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials.
Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
Published By: Evariant
Published Date: Aug 22, 2018
Health systems that implement CRM-based engagement solutions stand to achieve significant strategic gains, from acquiring and retaining patients to supporting more positive clinical outcomes to increasing referrals to member providers and practices. Driven by easy access to rich consumer data and analytic profiling, as well as patient encounter histories, CRM-based engagement centers optimized for healthcare enable health system CSRs to quickly offer personalized responses to consumer or patient inquiries via multiple in- and outbound media, including telephone, email, social, and web.
Published By: Oracle CX
Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value.
Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types.
Published By: Bluecore
Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
Published By: Mimecast
Published Date: Aug 22, 2017
Email security is essential in preparing for the GDPR deadline. The GDPR emphasizes the principle of accountability and the need for organizations to demonstrate they have taken reasonable measures to protect personal data.
This white paper explores how to improve email and cloud security to meet strict compliance regulations.
• GDPR challenges for email
• How to mitigate risks and ensuring email resiliency
• An effective email and cloud security platform
Published By: Lookout
Published Date: Dec 07, 2017
How to think about the risk to data from the mobile ecosystem
Mobile devices, even those that are corporate owned, are personal. Your CEO uses the same smartphone to send confidential emails, snap family photos, inspect customer records, get directions to meetings, and scrutinize financial reports. Every employee in your organization does the same thing. Your organization's critical data is constantly being accessed by mobile devices, and once it leaves the network you have no visibility into where it goes, and little or no ability to enforce your security policy to protect it.
Your organization’s sensitive data has made the mobile ecosystem the new frontier for a wide spectrum of risk that every CISO must now understand. Take a deep dive into all twelve elements of the Mobile Risk Matrix in the interactive table below.
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Published By: Genesys
Published Date: May 14, 2013
Today, the gap between a customer’s expecta-tions and the service they receive is huge. Customers are increasingly knowledgeable about the products they use, and demand value-added, personalized customer service in real-time, using voice, text-based media types like email and chat, and social media.
Published By: Mimecast
Published Date: Mar 13, 2017
The European Union’s General Data Protection Regulation (GDPR) is triggering a change in how organizations need to protect personal data, including data contained in email and contact databases. Regardless of your organization’s physical location, you must be in GDPR compliance for EU resident personal data by May 2018—or face dire consequences.
Download the White Paper, to learn:
• Why compliance requires unprecedented levels of effort if you control or process personal data
• What specific security, privacy, and protection measures you need to take to comply with GDPR
• How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and its associated penalties
"Financial services institutions are high-value targets for cyberattacks because of the capital they control, the personal information on customers they maintain, and the fear an attack on a bank generates in the public.
Phishing attacks on FSIs have risen steadily, especially employee credential theft - because once an employee’s credentials are stolen, cyberattackers can access customer information, employee data, even finances.
While legacy security solutions claim to block up to 99.9 percent of cyberattacks, all it takes is one employee or contractor to open an email from an unknown source, download a file from a compromised website, or in any other way fall victim to a cyberattack.
So, it’s time for a new approach: Isolation, also known as, remote browsing.
Download this Financial Services Best Practices Guide to Isolation to learn how to best eliminate phishing attacks and web malware.
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.
Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.
What you’ll learn:
How flexibility in choosing the number and time to send emails can increase engagement.
What to look for in the segmentation and personalization of cart recovery emails.
How A/B testing can take your cart recovery program to the next level.
Every day, demanding customers, unforeseen competition, and disruptive
new technologies hammer home that we have entered the age of the
customer, where established business operations no longer work.
Yet, most marketing functions still rely on decades-old methods that
undermine their ability to create post-digital brand experiences and help
their firms become customer-focused. Smart CMOs recognize that it is
time to pivot their marketing function around the customer, rather than
transactions, sales, their brand, or day-to-day operations.
In March 2018, Adobe commissioned Forrester Consulting to evaluate
the link between email innovation and customer obsession. To explore
this topic, Forrester conducted an online survey with 256 US consumers
who use personal email and 260 marketing technology and strategy
decision makers at US companies with 500 or more employees. We found
that email marketing can provide a way to launch customer-obsessed
marketing at organizations. In fact, companies t
Published By: Teradata
Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors?
Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Published By: Mimecast
Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher.
Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
Published By: Bluecore
Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be.
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
Published By: Mimecast
Published Date: Apr 18, 2017
"Your Email & The EU GDPR GDPR changes how organizations need to protect personal data, including data contained in email and contact databases. Regardless of physical location, you must be in GDPR compliance for EU resident personal data by May 2018.
Download the white paper to learn:
- The unprecedented level of effort required for collecting and processing personal data
- The specific security, privacy and protection requirements to comply with GDPR
- How a majority (58%) of mid-sized and large organizations have a poor understanding of the wide scope of the regulation and associated penalties"
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible:
• Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds.
• Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds.
• Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes.
• Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co