Five things every CMO should know about APIs.
APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together.
In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses.
APIs open opportunities for new distribution channels
APIs connect businesses and enable growth with partners and developers
APIs are the foundation for data exchange in digital ecosystems
APIs create more customer value with existing business assets
Fill out the form to get the ebook and receive a copy via email.
A supplier partnership model delivers greater levels of innovation than traditional transaction methods. Here’s how to get started.
Read this insight to discover:
• key steps for building strong supplier relationships
• potential risk areas that must be managed
• why behaviour change is as important as processes and tools
• why aligning your own organisation is essential.
Defense and intelligence agencies want to leverage the data they collect so they can use artificial intelligence to enhance readiness – but most who run these programs don’t know how to get started and find it difficult to make the business case to their leadership. In this research report, created by GovLoop in partnership with IBM, which provides innovative technology solutions for national security and military intelligence, you’re going to learn where your peers stand—and some practical tips on how to get started—even if you think your data is “dirty” or not ready for advanced applications.
Summit Healthcare and Frontier Communications began working together more than a decade ago when Frontier installed a 50Mbps Metro E circuit into the hospital. However, the two organizations have developed an especially strong partnership over the last five years.
Focus on your best customers and minimize time wasted on unprofitable partnerships to maximize LBM business growth through the benefits of the trending practice of customer stratification.
Epicor BisTrack Software, an LBM-specific business software, provides all the tools and information you need to implement customer stratification and reap the benefits of knowing your customer’s buying habits and successes.
Download the e-book from Epicor and:
• Understand the Benefits of Stratification
• Explore The Four Customer Types
• Apply Strategies to Maximize Results
• Sustain Success With a Focus on Customers
Published By: InsideView
Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology.
We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals.
Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can:
· Make revenue generation more efficient and predictable.
· Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners.
· Work together to create lifelong customer engagement—the lifeblood of every successful company.
MIT Technology Review Survey: Executive Summary
Are you prepared for the next breach? Only 6% of leaders say yes.
Information security—or, the lack of it—is firmly on the radar for business and IT leaders in organizations of all sizes and in every sector. Many fear that their companies are ill-prepared to prevent, detect, and effectively respond to various types of cyberattacks, and a shortage of in-house security expertise remains of widespread concern.
Those are among the initial findings of the Cybersecurity Challenges, Risks, Trends, and Impacts Survey, conducted by MIT Technology Review of approx. 225 business and IT executives, in partnership with Hewlett Packard Enterprise Security Services and FireEye Inc.
Cloud investment continues to grow
over 20% annually as organizations are
looking for faster time to deployment,
scalability, reduced maintenance, and
lower cost. But there is one aspect
of cloud that consistently worries IT
and security professionals – how to
achieve high levels of security in the
cloud. As cloud adoption increases, the
fears of unauthorized access, stolen
identities, data and privacy loss, and
confidentiality and compliance issues
are rising right along with it.
This report has been produced by the
350,000 member Information Security
Community on LinkedIn in partnership
with Crowd Research Partners
to explore how organizations are
responding to the security threats in the
cloud and what tools and best practices
IT cybersecurity leaders are considering
in their move to the cloud.
People analytics is increasingly on the agenda for organisations. With the rise of workplace technology allowing leaders to track employees’ performance, productivity and wellbeing, we partnered with the CIPD to survey over 3,000 business professionals to understand how people analytics is being used.
And the results are in. 65% of respondents who work in an organisation with a strong people analytics culture, say their business performance is strong compared to competitors.
As well as outlining the key opportunities leaders can capitalise on, this report covers:
- How different professions are using people data
- The various types of people data that are being used
- How people analytics adds value to organisations
- What the future holds for people data
Transform HR from a cost center into a profit center when you strengthen the partnership between the CFO and CHRO. When these two functions closely collaborate, you can greatly improve company strategy and culture. Read this eBook to learn how.
Published By: SugarCRM
Published Date: Feb 04, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences.
The need for closer collaboration between finance and HR has never been more important. Finance has become the co-pilot to the business, providing the forward-looking guidance management needs to capitalize on the next market opportunity. HR plays an essential role in ensuring that the business has the talent it needs to execute on digital strategies, and create a change-ready culture. Oracle commissioned new research by MIT Technology Review Custom, called Finance and HR: the Cloud’s New Power Partnership, to understand how closer collaboration between Finance and HR could support digital transformation and unlock new benefits.
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
The majority of enterprise software is now consumed via SaaS or cloud deployments. Despite a perception of simplicity in software acquisition, many cloud contracts require all the rigor and due diligence of contracts for on-premises licensed software. The Enterprise Cloud Buyer's Bill of Rights provides a tool for clients and vendors to change the tenor of contract negotiations from user subservience to an equal and collaborative long-term partnership.
Many healthcare providers are seeking support from dedicated rehabilitation partners. Receiving support from a third-party team of rehab experts enables healthcare providers to reach the highest levels of performance in this niche and highly-regulated space. While the landscape has never been as challenging, there is also great opportunity. When identifying a rehabilitation partner, there are five key qualities that indicate long-term success.
This article outlines how rehab partners can support healthcare providers, the key qualities to look for in a partner and the top questions to ask a potential partner.
Published By: Dell EMEA
Published Date: Mar 05, 2019
Dell Technologies recently teamed-up with Institute for the Future (IFTF) and 20 experts from around the world to project into the future, forecast how emerging technologies - such as Artificial Intelligence (AI) and Internet of Things (IoT) - will reshape how we live and work by 2030, and gather insights that will help businesses navigate the coming decade. The experts concluded we’re on the cusp of the next era of human-machine partnerships.
Learn more about Dell solutions powered by Intel®.
In a changing business climate, you're only productive as the technology that supports you. In fact, having the right services can mean the difference between one more happy sale or one less customer. Don’t settle for "one less" - get the right solution for your business with RCN Business Services.
RCN Business Services offers a full suite of communications products and services to businesses of all sizes, including Internet, voice, video and network solutions.
We are a facilities-based provider that offers extensive fiber density with redundancy and superior performance. Spanning over 6,000 miles, the advanced fiber-rich network is completely diverse from other communications providers, enabling businesses to experience exceptional customer service, quicker installation and issue resolution.
RCN Business operates on three fundamental tenets: Partnership, Choice and Technology. These fundamental tenets guide how RCN Business approaches the sales process, addresses its customers, and supports its products and services.
Partnership: The process starts with a dedicated RCN Business account representative actively listening and learning the needs, goals and challenges of a business. The trained and experienced RCN Business staff then delivers a customized solution.
Choice: RCN Business understands that one size does not fit all. The goal is to create a reliable, customized technology solution that contributes to a business’s success and growth.
Technology: Technology and customer support are critical to any business. With RCN Business owning and having full control of its network, businesses get local U.S. based operations, faster response times and a continuous monitoring for superior uptime.
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense.
1) Maintain and evolve your brand
2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up
3) Be the trusted advisor to your customers
4) Wrap unique services around the cloud platform and drive additional value to your customers
5) Launch into the world of consumption-based revenue and drive a long-term run rate
As an early adopter of automation, SEW-Eurodrive in Lyman, S.C., has experience working with a wide variety of automated technologies and automation suppliers. So what has been its biggest takeaway after having worked more than a decade in manufacturing automation? Make sure to partner with an experienced and trusted supplier. Hear how SEW-Eurodrive’s partnership with Makino has helped reduce part costs, improve company morale and increase plant production tenfold with only a 6 percent increase in manpower, making the Lyman plant the most efficient operation across the company’s entire global manufacturing network.