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Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device. Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
There seems to be no end to the growing number of marketing technologies available today. Currently, there are 4,000 MarTech solutions on the market—a 2500% increase over 2011. With so many options, identifying the right ones and getting them to work together isn’t easy. How do you do it? By choosing an open platform that offers pre-integrated apps, offering an open infrastructure for future innovations. Read how successful Modern Marketers are spending more time innovating and less time integrating.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
Cloud Access Security Brokers are one of the fastest growing security technologies today because they provide cloud service visibility, data security, threat protection, and compliance. CASBs are an effective and easy way to mitigate the top cloud security threats and security practitioners look to trusted CASB providers as strategic partners to help advise on key cloud security decisions.
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Oracle Security Solutions
Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
Whether you are leveraging the cloud for software as a service (SaaS), infrastructure as a service (IaaS), or platform as a service (PaaS), cloud security is a mandatory cost of doing business. In June 2016, Gartner issued a press release identifying the top information security technologies and included cloud access security brokers (CASBs) at the top of that list. Protecting your data and IP in the cloud is not an option. Knowing that an ROI for a CASB could be longer term, how do you quickly quantify the additional value a CASB provides so that it gets a high priority in your already stretched information security budget? This white paper helps you to build a business case by walking you through the cost considerations and payback of a CASB. It demonstrates that a CASB provides stronger cloud protection at a lower cost than traditional security processes and tools.
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Oracle Security Solutions
Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
The shared responsibility model is spelled out in the terms of services document of every CSP from Microsoft to Amazon. However, it is arguably the least understood and most misconceived concept. Simply put, the shared responsibility model outlines the CSP’s responsibility to maintain a secure and continuously available service and enterprises’ responsibility to ensure secure use of the service. Why is such a concept so difficult to comprehend and open to varying interpretations? Is the difference between security of the service and secure use of the service so significant? Aren’t enterprises moving to the cloud so they don’t have to deal with these types of responsibilities? This white paper examines the root cause behind the confusion, some unfortunate scenarios that resulted from the confusion, and how some enterprises are successfully addressing and embracing the shared responsibility model.
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Oracle Security Solutions
Published By: Oracle Security Solutions     Published Date: Oct 20, 2017
Organizations face onboarding risks of BYOS (Bring Your Own Service) as they hire new employees that bring their own cloud services into the work environment. Risks facing IT and security teams include protecting corporate data and defending against modern threats. While IT and Security teams want to adopt modern cloud applications and increase business agility, they also want to implement visibility and monitoring to protect corporate data and comply to security policies. This session will highlight how new methodologies available today enable organizations to discover sanctioned and un-sanctioned cloud services that are being used within their organization, and how they can apply consistent security policies across the public and private cloud to protect corporate data and conform to compliance policies.
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Oracle Security Solutions
Published By: Oracle     Published Date: Jul 05, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System (DNS) is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct website when entering a URL. DNS mappings are maintained in special-purpose servers called DNS nameservers. When a user enters your company’s URL, a DNS query is routed to a DNS nameserver containing the address mappings for your company’s internet domain.
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advanced traffic steering, global internet visibility, open programming interfaces, risk management tools, secondary dns
    
Oracle
Published By: Oracle     Published Date: Jul 05, 2017
Improve the performance, security and reliability of your DNS infrastructure by adding a supplemental DNS service to your IT environment. Best-of-breed managed DNS service providers have the global DNS infrastructure and deep DNS network operations expertise to ensure your success. Adding a secondary DNS service can help you deliver consistent, high-quality user experiences across the world and mitigate outage risk. To learn more read our white paper: High Availability DNS Reduces Downtime Risk and Improves End-User Experience
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dns, service, serve traffic, corporate firewall, service features, api daemon
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
In this eBook, we’ll make the case for why you need to rethink DNS from several different and important perspectives. The first is to rethink your DNS choices. Choices around solutions, vendors and configurations that were made several years ago may no longer be optimal in today’s environment. The second is to rethink the importance of DNS for building digital resilience, including the need for a secondary DNS configuration. The third is to rethink the value of DNS as it has evolved to be so much more than simple domain name resolution. Modern DNS with intelligent response capabilities continues to open up new opportunities for traffic steering across hybrid resources.
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scalability, dynamic network, dns, world wide, point of presence, pop, hardware, systems
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
The DNS is an often-overlooked protocol. Historically, many companies believed they could either run their own DNS service in-house or simply use a bundled option provided by their hosting or CDN provider. However, with the rise in DDoS attacks and continued migration to the cloud, the mission-critical nature of the DNS has become quite apparent to companies around the world. As a result, many are searching for a managed DNS provider.
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dns, email delivery, global ip, network, connectivity, isp, service provider
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System (DNS) is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct website when entering a URL. DNS mappings are maintained in special-purpose servers called DNS nameservers. When a user enters your company’s URL, a DNS query is routed to a DNS nameserver containing the address mappings for your company’s internet domain.
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traffic, dns, internet, visibility, programming, interfaces, optimization, routing
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
Today’s network edge is increasingly taking on a critical role in connecting users to the digital content and web services that they need to reach. This is driving a new approach to load balancing that starts at the edge. Powered by DNS, edge-based global load balancing (GLB) steers user traffic to destination endpoints based on IT-defined policies. GLB works independently or in concert with site-based, or on premises, load balancing technologies in a “federated” system. This approach applies load balancing and traffic steering policies at each layer from the user edge to the host—whether virtual or physical—where the request is actually served.
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geo-zoning, path, optimization, resource, asset, balancing, virtual, resource
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
Before Bad Things Happen – Be Prepared Providing a great user experience is always the goal, and the best way to achieve that is by having a well-thought-out digital business continuity strategy. You can’t always know what type of disruption you’ll face next, but you can be sure that there will be one. It may come in the form of a broken connection but, even more likely, the availability of the application or host. DNS active failover ensures real-time failover to healthy endpoints, allowing you to extend your business continuity solution to the user edge.
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dns, digital, business, geographically, server, online, retailers
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
Creating a highly scalable, reliable, and efficient DNS infrastructure takes time, money, and expertise. You can accelerate your success and contain costs with a cloud-based service. Cloud-based DNS also exposes myriad opportunities to leverage the DNS infrastructure for global load balancing and traffic steering across hybrid environments.
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dns, performance, reliability, network, global, anycast, customer, satisfaction, revenues, designing
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
Secondary DNS (sometimes referred to as multi-DNS) operates in an “always on” manner to complement your existing infrastructure as an additional authoritative DNS service. When an end user’s recursive server initiates a DNS request, both the “primary” DNS service and the “secondary” DNS will respond as soon as they receive the request. The response that reaches the recursive server first will be passed back to the end user, completing their request.
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dns, service, server, infrastructure, technology, business, optimization
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
DNS speed and reliability are fundamental to the performance of your website and essential to your business. Contact Dyn today to learn how a supplemental DNS service can help you optimize DNS performance and improve user experiences. We can help you determine which multi- DNS option is best for your business and assist with planning and service integration efforts.
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dns, service, management, traffic, vendors, delegation, protocol, traffic
    
Oracle
Published By: Oracle     Published Date: Nov 30, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle
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