An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
In this document you’ll discover
1) 6 ways you’re letting your customers down
2) The 4 things you absolutely have to measure
3) The secret to optimisation
4) The proof: How OSN turned around its field service performance
Hotels and resorts with function space may well have an opportunity to boost their
overall property revenue, given the escalating demand for function space and the
fact that many of them have already maximized the value of their guest rooms
through sophisticated revenue management capabilities. Success generally starts
with a next-generation technology solution that can empower sales and catering
personnel. Success also requires having in place the right organizational resources,
business processes and performance metrics.
Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.
The ubiquitous nature of mobile devices can seemingly
diminish their value, making them a commodity
to be taken for granted. But their true power hasn’t
begun to be tapped — especially by hoteliers.
If seen as a gateway to operational efficiency, enhanced
guest experiences and, most importantly, a better bottom
line, mobility wouldn’t be overlooked. Which is exactly
why it’s time to view it through a different prism — or
risk being left behind by your competitors who will.
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail.
Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Each chapter is illustrated by examples from successful businesses that have embraced digital technologies and the best practices being implemented so that CFOs and their finance teams have the opportunity to become the new organisational wide digital guidance system for their business.
This digibook contains a step-by-step guide to overcoming the new challenges of raised expectations, big data, and globalization, with case studies and examples of how CFOs of the future are redefining reporting to improve their existing financial business process.
To capitalize on the growth in B2B eCommerce, B2B sellers need to address the rising expectations and needs of the modern business buyer. Read this eBook to learn best practices and the key capabilities you need in a modern B2B eCommerce platform to attract and retain today's business buyer. You will learn the key capabilities to drive revenue growth, improve customer experience, and address B2B complexity.
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
Finding the signals in data has long been the realm of a select few. Not anymore. For one thing, it’s impossible for a small group of people to keep up with the amount of data that’s available, just as it’s impossible to keep up with the number of questions people want to answer.
Digital disruption impacts every aspect of modern business. Access to peer opinion, knowledge, and self-service capabilities, from almost anywhere and from almost any device, has hugely transformed the way we run our businesses and lead our lives.
La innovación digital repercute en todos los aspectos del negocio moderno. El acceso a las opiniones y conocimientos de los compañeros y las prestaciones de autoservicio, desde prácticamente cualquier sitio y a través de cualquier dispositivo, han transformado enormemente la forma en la que gestionamos nuestros negocios y vivimos nuestra vida.