This Forrester research looks at how 7 full-stack public cloud development platform providers perform against a 31-criteria evaluation. The most important vendors — Alibaba, AWS, CenturyLink, Google, IBM, Microsoft, and Oracle — were researched, assessed, and scored.
Download the complete report and find out how each provider measures up and helps application development and delivery professionals make the right choices.
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations?
Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
Today’s leading-edge organizations differentiate themselves through analytics to further their competitive advantage by extracting value from all their data sources. Other companies are looking to become data-driven through the modernization of their data management deployments. These strategies do include challenges, such as the management of large growing volumes of data. Today’s digital world is already creating data at an explosive rate, and the next wave is on the horizon, driven by the emergence of IoT data sources. The physical data warehouses of the past were great for collecting data from across the enterprise for analysis, but the storage and compute resources needed to support them are not able to keep pace with the explosive growth. In addition, the manual cumbersome task of patch, update, upgrade poses risks to data due to human errors. To reduce risks, costs, complexity, and time to value, many organizations are taking their data warehouses to the cloud. Whether hosted lo
Download this webcast to learn more about the current state of technology today, challenges of the cloud, how the move to the cloud changes the DBA role, and realities of the move to the cloud, and more!
IT executives are in one of the most dynamic, challenging business environments of all time. The business expects speed; the IT function strives to keep up while pursuing innovation and efficiency. Many CIOs recognize that cloud is a possible solution to achieving both but they are uncertain about the best way to
Whether your company seeks to modernize IT, fuel innovation or accelerate growth, you’ll find that by identifying the most appropriate cloud journey for your organization, you can determine the best potential entry points to cloud migration as well as identify, prepare and prevent possible roadblocks.
And, you’ll discover how the right cloud platform and partner can enable your success by leveraging different layers of the cloud to reach your desired business outcomes—and ultimately achieve true business transformation.
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
In the age of the customer, businesses realize the need to take their big data insights further than they have before, in order to win, serve, and retain their customers. Today’s modern company has more data than ever before and is now looking to derive insights from the data that will help propel it forward. As firms move data analytics to the cloud, there is a new set of challenges and barriers to overcome, but with the help of insights-platforms-as-a-service, companies will be able to innovate with data and drive business forward.
Hyperconverged infrastructure is radically shaking up the IT landscape, creating huge operational and economic benefits. Tier 1 applications such as Exchange, SQL Server, Oracle and others are among the many beneficiaries of this new generation of infrastructure. However, there are many vendors jumping on the market bandwagon, and not all systems that are marketed as hyperconverged really fit the criteria. IT organizations need to do their homework to ensure they are selecting true hyperconverged solutions.
The rapid pace of change in attitudes to IaaS underlines how quickly it has become a key part of enterprise IT. Even in the past three months, adoption levels and positive attitudes toward IaaS have grown.
IaaS was originally seen as a way to reduce overall spend and shift budgets from capital expenditure to operating expenditure, and there is no doubt that it has done both. But it is striking how businesses have grown to appreciate the wider benefits of IaaS from greater productivity to freeing staff from routine maintenance in order to work on more value-adding projects.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.
Read seven master chefs’ recipes for their most customer-approved dishes.
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.