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Results 1 - 25 of 2027Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Sep 25, 2019
Research shows that legacy ERP 1.0 systems were not designed for usability and insight. More than three quarters of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans 1. These systems lack modern best-practice capabilities needed to compete and grow. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. Oracle’s goal is to help you navigate your own journey to modernization by sharing the knowledge we’ve gained working with many thousands of customers using both legacy and modern ERP systems. To that end, we’ve crafted this handbook outlining the fundamental characteristics that define modern ERP.
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Oracle
Published By: KPMG     Published Date: Jun 06, 2019
What impact will the cloud-enabled workplace have on your cybersecurity strategy? This year’s research shows that organisations are navigating a myriad of both old and new cybersecurity challenges to bring the cloud into scope. Read this to discover: • how growing cloud dependency has created distinctive challenges around cyber security • what the biggest cyber challenges are for organisations in this context • how intelligent automation and machine learning is being used to overcome operational obstacles hampering cloud security • a set of cybersecurity considerations for modern IT environments.
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KPMG
Published By: Oracle     Published Date: Sep 05, 2019
In this guidebook, learn how modern retailers are using integrated hardware and software POS solutions to expand the range of their customer interactions. One thing is certain, hardware and software must work together to readily accommodate new consumer demands.
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Oracle
Published By: Oracle     Published Date: Sep 05, 2019
London-based international toy retailer Hamleys transitioned their stores to Oracle Retail Xstore Point-of-Service (POS) to empower their business users. In this guidebook, learn how the project team drove an accelerated program to go live at more than 15 stores, within eight months.
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Oracle
Published By: Oracle     Published Date: Sep 05, 2019
Global fashion powerhouse Perry Ellis International upgraded from a six-year-old CRM system. In this guidebook, follow their journey to gaining a comprehensive view of consumer shopping behavior in an accelerated seven-week, implementation-to-launch period.
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Oracle
Published By: Oracle     Published Date: Sep 12, 2019
Digital commerce platform complexity continues to increase due to constant changes in product offerings and functionality, technology delivery, and pricing models. We evaluate the viability of 13 vendors to assist application leaders supporting digital commerce in making an objective evaluation.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing. Download this whitepaper to get started.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer Who Goes Nonstop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like advertising accountability – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the marketer who’s always on We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you. Download this whitepaper to learn more.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial. There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return. This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
Data is the lifeblood of business success, but has been trapped in silos for too long. To unleash its value, analytics must transform from merely reporting on data to providing fuel for data-driven marketing.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
This series of guides is for the marketer who is always on and needs to know what is trending in modern marketing. It will get you up to speed on pivotal topics in less time (and less effort) so you can get back to work.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
The digital world produces data at an unprecedented scale and velocity. According to Gartner, by 2020 there will be more than 26 billion connected devices, producing exponentially more data. How can businesses understand and leverage this data so they can successfully adapt to changing customer expectations and business dynamics?
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
We know. There’s a lot to keep up with. And get to the bottom of. As the universe of marketing evolves, shape-shifting from one minute to the next, the importance of building muscle memory around new topics is undeniable. At Oracle, we get it. Which is why we created a series of guides about what’s trending in modern marketing. They’ll get you up to speed on pivotal trends in less time – with less effort – so you can get back out there. Because sitting on the sidelines isn’t really your thing.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
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